Articles Tagged ‘Rogers’
Wendy’s holds the top: Media Monitors
The QSR purchased the most radio advertising in Toronto for the week of Sept. 11 to 17.
Wendy’s buys the top: Media Monitors
The company purchased the most radio advertising in Toronto for the week of Aug. 28 to Sept 3.
Rogers buys the top: Media Monitors
The company purchased the most radio advertising in Toronto for the week of Aug. 28 to Sept 3.
Rogers stays on top: Media Monitors
The telco bought the most radio advertising in Toronto for the week of August 21 to 27.
Is there room for more sports radio in Vancouver?
Buyers weigh in on what Rogers Media can do to catch the attention of audiences (and advertisers) in the market.
Sports lead to revenue gains and profit drops at Rogers Media
Media revenue saw a 4% year-over-year lift, driven by a heavy appetite for sports – but Blue Jays’ salaries and the shift from print to digital contributed to a drop in profits for Q2.
Buyers talk: All I want for the upfronts is…
With presentations starting today, buyers talk about what they’d like to see in terms of content, what risks will pay off and how linear TV can compete with – or finally make friends with – digital.
Rogers closes more local TV stations
More than 20 employees have been let go following the closure of the company’s Mississauga and Richmond Hill stations.
Rogers to bring Sportsnet radio to Vancouver
The new station will feature live sports content from the Canucks and Jays, as well as the MLB post-season.
Stanley Cup playoffs round one: The media impact
The country’s hockey fever has led to more than nine billion minutes of playoff hockey watched across Sportsnet and the CBC and new records for Sportsnet.
Slow load times tops list of turn-offs for viewers: study
With Canada’s online video ad spend expected to increase over the next two years, advertisers still face the challenge of impatient viewers.
ICYMI: New Rogers CEO starts next week, Lyne Robitaille to lead magazines at TVA
In case you missed it: Joe Natale is starting at Rogers next Wednesday, Lyne Robitaille is adding supervision of TVA Publications to her role and Arlene Dickinson is returning to Dragons’ Den.
Rogers squeezes in a new TV ad unit
The new “fade to black” ad unit will allow advertisers to sneak in bite-sized messages in a way that Rogers says is “PVR proof.”
Cord-cutting hit a record high in 2016: report
But those who have cut the cord still only account for a small percentage of the total market, according to a report from Boon Dog.
ICYMI: Yahoo to skip the NewFronts, Postmedia VP heads to Canada Post
In case you missed it: For the first time, Yahoo will skip the New York event, OMD will handle media for Vancouver Port Authority and Maria Girimonte will assume a new Post.
