Articles Tagged ‘Rogers’



New direct response channel hits airwaves

DigitalTelevision

BuyNOW is all infomercials, all the time, launching on Rogers with programming also airing on specialty channels across Canada.



Rogers buys the top: Media Monitors

Radio

The communications company had the most ad air time in Toronto for the week of Sept. 1 to 7, according to the report.



Rogers sets off on a hockey tour

SponsorshipTelevision

Dates, locations and sponsors for the tour tied to City’s new Sunday-night NHL broadcasts have been announced.



Rogers buys the top: Media Monitors

Radio

The media company bought the most radio ad time in Toronto for the week of Aug. 25 to 31.



Boston Pizza laces up for Rogers’ NHL broadcasts

NewsSponsorshipTelevision

The multi-year deal takes the casual dining chain’s affiliation with the NHL to the national level for the first time.



Shomi’s cord-cutting dilemma

DigitalTelevision

Rogers and Shaw have created something that will impact their broader telecom business, and financial analysts say that might not be a bad thing.



Reaction to launch of industry’s “worst kept secret”

DigitalFeaturesMobileTelevision

The heads of Starcom MediaVest Group Canada, Dentsu Aegis Network Canada and UM on the potential benefits and pitfalls of Shomi.



Who’s up when: Let’s Talk TV

DigitalFeaturesResearchTelevision

What to expect from the big Canadian broadcasters and digital players this September, as well as when they’re presenting to the CRTC.



Rogers cuts hundreds of jobs

News

The company’s changes are the latest moves in a restructuring effort from its new CEO.



The fight for Fall TV

FeaturesTelevision

The battle plans from each of the major networks, as we head into the new fall season.