Articles Tagged ‘Rogers’
Who were Twitter’s top Canadian brands?
Wendy’s, AmEx and Paramount Foods were lauded for their launches, influencer strategies and more.
Former Rogers Media exec Leslie Sole dies
Sole oversaw the expansion of Citytv, OMNI and Rogers’ specialty portfolio during his 25 years with the company.
Media revenues decrease for Rogers in Q3
However, the dip has been largely attributed to the Blue Jays.
Rogers picks new MAOR
Omnicom Media Group has created a custom unit, called Red Magnet, for the telco and media company.
Rogers climbs to the top in Toronto: Media Monitors
Hydro-Québec also took the first place position in Montreal.
Rogers leans into experiential for IgniteTV
While TV is necessary for brand messaging, VP Drew Stevenson said getting the product in people’s hands – while promoting Rogers’ fall programming – is a must for lead generation.
Media revenue down for Rogers in Q2
Lower advertising revenue and lower Jays revenue drove the trend.
Fall TV’s balancing act
Broadcasters aim to draw eyes (and advertisers) with rejigged schedules, fresh content and digital streamers.
CityTV announces 11 new shows, classic reboots
City has also acquired The Simpsons for its 30th season, set to air Sunday nights.
Rogers, CTV hit the top: Media Monitors
QSRs and cable TV were the most powerful buying categories for the week.
City announces steamy summer schedule
The schedule features favourites like the Bachelorette and Bachelor in Paradise alongside new dating show The Proposal, premiering June 18.
Henry’s partners with Rogers Media to launch magazine
The free publication will have a circulation of 120,000 across Canada, with content targeted to visual artists.
Pinty’s extends its commitment to curling
The food brand will sponsor Sportsnet’s Grand Slam of Curling for another five years.
Rogers Internet returns to the top: Media Monitors
Although the service provider purchased the most spots as a brand, auto dealer associations were the biggest buying category.
Cord cutting slows for Shaw, but not for most competitors
Telus saw subscriber gains for the year, and Boon Dog’s latest study shows a 20% overall drop in cord-cutting. But most cable providers still saw increased customer losses.
