Bree Rody
Horizon Media Canada’s vision takes shape with new hire
Michael Mills will lead business for the agency’s Burger King and Pier1 Imports accounts.
Irene Gentle on steering through tumultuous times
The new editor-in-chief of the Toronto Star thinks it’s time to “look more to the people” rather than trying to buck ad trends.
ICYMI: A CBC cancellation, a new Snapchat initiative
Plus, Workplace by Facebook is now free for non-profits.
OMD tops RECMA report again
The Omnicom agency held a strong share, but its growth rate slowed, according to the report.
Marketers plan to increase use of location data (study)
A new report from 451 Research shows that journey mapping and fuelling automation are driving the need for more location data.
The Stanley Cup Playoffs, by the numbers
The Capitals took home their first Cup, but the Jets also set a key record.
What’s the opportunity in IGTV?
Industry insiders weigh in on the potential of Instagram’s new long-form video app for influencers, users and brands.
Exploring the brain on radio ads
Canadian Broadcast Sales and Brainsights partnered to see how the brain reacts to radio spots.
Sean Dixon upped at Omnicom
The former group director of marketing sciences with OMD will bring the practice to the agency’s parent company.
America’s Got Talent wins again: Numeris
The talent show was back on top, but lost some viewers from last week.
Millennials consume less traditional media, but trust it more (study)
Plus, TV outranks Instagram, but can it hold a candle to YouTube?
Village Media extends Rogers relationship to Kitchener
The Southwestern Ontario city has a relatively young and affluent population, but is also home to competing local outlets.
BMO takes the top: Media Monitors
Car and truck dealer associations also dominated Toronto and Montreal.
Telaria acquires SlimCut
The video advertising company is a key to Telaria’s international expansion plans.
The Media Kitchen blows out the candles
With nine wins in one year, the digitally focused agency is looking at diversifying its client base and building up its team.
