Bree Rody
How do esports fandoms compare to traditional sports?
Esports is growing, but it’s far from ubiquitous in Canada.
Is mobile video a bright spot for ad spend?
Plus, buyers discuss inventory shortage and what makes it premium.
Little Caesars clinches a sponsorship spot with the NHL
The pizza brand, which has a storied hockey history, decided to take a “media-first” approach to the sponsorship given next season’s uncertainty.
TheScore sees revenue drop nearly fourfold in Q3
But the company did see some gains in esports, with video views jumping 113% year-over-year.
AGT is back and the top five shows some improvement: Numeris
Viewers overall showed more enthusiasm for TV, particularly unscripted, this week.
Canada’s ad spend drop is moderate compared to global average
Zenith’s numbers show that all of Canada’s media types have been hit, but many will get back into recovery mode by next year.
After a hot week, Montreal’s radio buyers cool off
Meanwhile, Toronto continued to see larger media buys in categories like food and beverage, insurance providers and more.
Vertical City ascends to Quebec
The place-based media company says now is a crucial time for companies in the residential screen business.
Outfront pairs with Vistar to make digital inventory more accessible
The partnership will open Vistar’s Canadian inventory up to U.S. buyers, and vice versa, which CEO Michele Erskine says is relevant in an increasingly borderless world.
Apex expands to smart speakers
Co-founder Chris Lombardi says audio could very well be the ‘microsite’ of the 2020s.
Publicis sees organic growth dip, but beats analyst expectations
The holding co also expects margins to approve in the second half of the year.
Lifestyle and entertainment affected by Global News layoffs
The changes include the cancellation of Global News’s daily news podcasts, Wait There’s More.
We’re officially past the pandemic screentime surge
Mindshare’s research shows that even though Canadians are still apprehensive about the pandemic, they’re choosing nature over movies and TV.
ICYMI: Quebecor gets targeted, Edmonton CFL team responds to branding pressure
Plus, two popular dramas are returning to CBC.
