Bree Rody
New Corus partnership allows for integrations in Fortnite, Call of Duty
The agreement with adtech network Playwire will also allow for esports sponsorships and influencer work.
Bell Media adds linear attribution to SAM buying system
The change will allow SAM to become a broader 360-degree tool.
America’s Got Talent tops the charts: Numeris
The summertime lull continues, but AGT managed to grow its national audience.
Corus unveils Global, specialty pickups
Despite filming restrictions and cancellations, several new and returning dramas have found a place on the schedule.
Rogers Sports & Media explains its sporty shift
One new original series will come to Citytv this fall, but the media giant’s primary focus is on monetizing its audience of sports fans.
Finance, auto categories explode on Toronto radio: Media Monitors
Non-government advertisers are almost back to pre-COVID levels.
People Moves: Juliet adds to performance media, Daily Hive gets new EIC
Plus, Radio-Canada welcomes a new radio director.
Vividata, Ipsos expand research partnership
The new program, Iris, will build on Vividata’s mission to become increasingly ingrained in passive digital measurement.
ICYMI: Facebook funds journalism jobs, Junos goes virtual
Plus, the Broadcasting Act will be updated before the end of 2020.
OMD, Omnicom top Canadian agencies for billings
Plus, Carat grew its billings by nearly $100 million.
A group of Quebec dailies will lose their weekday print editions
Publisher CN2i says going digital-only was always a part of the plan, but that COVID-19 accelerated the shift.
TVA focuses on family-friendly fall season
Some returning shows have been pushed to winter 2021, while one show was cancelled all together due in part to production concerns.
Who Wants to Be a Millionaire returns with a bang: Numeris
With some entertainment programs pulling in lower numbers, news is once again starting to overtake glitzy summer hits.
What Canada’s ad growth could look like beyond 2020
While IPG Mediabrands’ Magna predicts that digital will rebound quickly, it could take at least two years for Canada’s ad market to look like it once did.
Montreal shows first significant rebound in radio buying: Media Monitors
Plus, for the first time in nearly three months, a retailer topped Toronto over the provincial government.
