Bree Rody
The CMA on privacy, progress and future-proofing brands
The CMA has issued an updated privacy compliance guide, covering everything from breaches to cookie consent, in light of recent changes.
The strategy behind Stingray’s latest acquisition
The acquisition of insights company Chatter will allow Stingray to bolster its media solutions portfolio, on top of more standard advertising.
Women’s game drives gains for All-Star Weekend
Aside from being the first Weekend to feature a women’s game (which helped lift the Skills Comp by 20%), the event also featured unique ad placements.
Cue Digital Media goes to the gamers
The digital rep house has teamed up with the makers of Candy Crush to get in on gaming fever.
EF Go Ahead Tours taps Pelmorex for TV content program
The travel company is aiming to grow its Canadian reach with a multi-platform content program across The Weather Network on TV, social and digital.
Kao Canada selects m/Six
The parent company of Bioré and Jergens has selected the GroupM/The&Partnership joint agency as it looks to grow its digital presence.
Get ready for more content-led campaigns, study says
Plus, World Media Group looks at the most common KPIs for content-led campaigns.
People Moves: Today’s Shopping Choice, Cue and more
Plus, Halifax-based agency Trampline Branding has made a key media promotion.
Broadsign partnership gives programmatic a human touch
The Montreal company’s supply-side platform will be integrated into TPS Exchange’s platform, which leverages human relationships in an automated world.
Global Alliance for Responsible Media lays out its plans
The group found that over a three-month period, 9.2 million pieces of harmful online content made it through to consumers.
As the podcast industry booms, what does that spell for brands?
Quill founder Fatima Zaidi on why some creators believe many podcasts on the market aren’t sustainable, and the parallels between podcasts and influencers.
Alfie Atkinson becomes CEO for MiQ Canada
Plus, Jason Furlano, Joe Peters and Claire Jones have all been given more senior roles and responsibilities.
How Corus and Twitter bested their own records with Samsung
A custom content series to promote the Galaxy Note 10+ managed to smash Twitter’s previous records for branded content. Here’s how they did it.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
- MiQ becomes CFL’s first programmatic media partner
