Bree Rody
CBC goes all-in on audio with new app
CBC Listen will include access to live radio, playlists and podcasts.
ACA joins forces with WFA’s new working group
The World Federation of Advertisers’ new working group gathered during AWNY with a mandate to find a cross-industry consensus on key global measurement principles.
Kin renews Facebook series New Mom Who Dis
The Jessi Cruickshank series will feature guest appearances from Liberal leader Justin Trudeau and the woman who invented (and regrets) gender reveal parties.
How much election ad spend went to TV?
Plus, Zenith has dialed back its overall ad spending forecast for Canada in 2021.
News Media Canada’s campaign hits the SPOT
The national print and digital campaign is aiming to increase media literacy, while also promoting the purveyors of “real news.”
Boston Pizza gets serious about Saturdays with HNIC partnership
The Canadian chain is using Wednesdays and Thursdays to attract hockey fans to its locations during the big game.
Hotels.com creates a sporty new suite
The online booking service paired with the Vancouver Whitecaps and Toronto FC to build its brand with sports fans.
Kinetic pairs with Big Digital to offer experiential
Kinetic owner and CEO Kevin McDonald says the partnership makes the agency more of a “one-stop shop” fueled by data.
How a new adtech company is simplifying buying for the cannabis market
Fyllo, a Chicago-based martech platform, has secured $18 million in funding, and credits Canadian clients for its learnings.
MD Financial takes its message mass
The financial services company, which targets physicians, brought its brand to the masses to go mainstream.
New rev models rising, but display ads still top for publishers
Subscriptions, events, ecommerce and branded content are increasingly important, but donations remain a low priority.
Media Experts asks: Where have all the big hits gone?
Longtime TV systems director Carol Cummings says networks need to compete for the big hits with OTT networks.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
