Bree Rody
Alexa, lis-moi les nouvelles
Analytics firm eMarketer has upgraded its forecast for the Canadian smart-speaker market thanks to a key new skill.
Italian tourism campaign shifts from B2B to B2C
Brand Grow has expanded the Tourism Board’s buy to OOH and digital, while still incorporating print to attract affluent lifestyle travellers.
TC sells off a myriad of trade publications
Former company president Pierre Marcoux has established Contex Media to buy the titles and continue growing their events.
Metrolinx eyes growth as a media property
The transit agency is looking beyond naming rights, mulling everything from co-branding to entertaining pop-ups.
Spotted! Arterra shows its new wine’s roots
The Audacity of Thomas G. Bright intentionally made its debut in an unconventional place.
W aims to age down with brand refresh
W has traded in its tea-stained orange look for a more vibrant palette, signifying its shift from outdoor and DIY to dramas.
IPG Mediabrands continues global exec shuffle
Anthony Plant will the business unit responsible for one of UM’s biggest accounts, CPG powerhouse Johnson & Joshnson.
What’s unique about Canadian sports streaming?
When it comes to online sports, there are riches in niches.
Mobile video set to overtake desktop in Canada: Zenith
As the digital video ad market matures, growth in Canada’s ad spend will naturally slow into the single digits, according to Zenith.
Sportsnet, TSN finalize regional hockey schedules
The two networks will split coverage for most of Canada’s teams – but after a big year for basketball and tennis, other sports are nipping at hockey’s skates.
No Name says yes to largest campaign spend in 40 years
The Loblaw-owned brand is hanging a lampshade on its media buys, making the spots as conspicuous as possible.
Bell Media ups Shannon Wells
A year of changes in Bell Media’s OOH and Quebec sales divisions have led to a promotion for the media sales veteran.
ICYMI: Metrolinx pulls back curtain on GO sponsorships
Plus, Postmedia refinancing officially closes and Friends of Canadian Broadcasting call on leaders to change tax act.
OMG Canada’s new certification bolsters digital capabilities
Omnicom’s agencies have demosntrated advanced knowledge of video and display on Google’s DSP, according to the digital giant.
People Moves: Curate Mobile, Twitter Canada and more
Plus, as Influicity dives into the podcasting medium, it’s hired a new senior sales exec.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
