Bree Rody
Five takeaways from Zenith’s ad spend predictions
These five charts will give insights into the next three years of media spending in the market.
Turkey Farmers go digital in first national campaign since 2004
The group will also embark on a TV buy this fall.
One year in, Livabl hones its audience strategy
The lifestyle site is aiming to engage its users more in emails, rather than relying on referral traffic.
New Canadians consume mobile media like no others: study
For immigrants from China, South Asia and the Philippines, smartphones are a way of life.
People Moves: Touche!, MiQ and more
Plus, media sales vet Andrew Reddick has moved to Q Media Solutions.
IMI International takes the pulse of the sponsorship industry
The marketing consultancy has a goal to create one consistent currency across passion points such as music, sports, charity and lifestyle.
ICYMI: Twitter adds ‘Vote’ emoji, Ransom cancelled
Plus, CBC announces the cast of Fortunate Son.
CBC ups Chris Wilson to head sports
After filling in for former executive director Greg Stremlaw in the interim, Wilson, a former director of marketing at Swimming Canada, can make it official.
After 35 years, Active International adds new focus
It’s adding expertise on data, podcasts and e-sports while focusing more on long-term client relationships, rather than individual transactions.
Most of Canada’s agencies boast healthy growth: RECMA
However, WPP’s GroupM has seen its activity slide.
DAAC introduces political advertising program
Executive Director Julie Ford says this program can hopefully become part of “a new disclosure regime.”
Fall TV: What’s new and next in ad opps
They say content is king. But it’s about much more than just the shows. Network execs break down changes being made in the ad buying process.
Media Roundtable: Finding the right investment mix
Our resident experts discuss what it really means to be agile in the ever-changing media landscape.
Memes, award shows fuel digital audio boom: study
Music fans are buying fewer albums, but that means good news for ad-supported streamers.
Leon’s offers incentive to not skip ads
The ad is part of a broader and ongoing campaign by Leon’s to build more brand equity with the maturing millennial demographic.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
