Bree Rody
Tourism Quebec taps French tourists with custom content
The organization opted for a custom content strategy, focusing on video and custom articles.
Canada’s digital ad spend surpasses time spent: study
Ad spend is on target for digital, but print, radio and television still see problematic proportions.
Media Roundtable: What’s the plan?
Marketers and media experts discuss what’s working, what’s not and how data is impacting investment.
George Cope set to retire from Bell
The longtime CEO is retiring in January 2020 and will leave the company in the hands of current COO Mirko Bibic.
Ideon Media inks deal with Mashable and more
An expanded deal with Ziff Davis will give Ideon the rights to Canadian impressions on properties like PCMag and Speedtest, as well as content on Mashable.
Trader acquires LesPac
The expansion marks Trader’s first official foray beyond the auto sector.
What will the duopoly look like in 2023?
Amazon and other players could slowly, but surely, disrupt the duopoly, according to Juniper Research.
Instagram allows brands to boost creators’ native posts
A new tool will allow brands to treat paid partnership posts like their own, gleaning their own insights and analytics at the same time.
The Globe experiments with ambient audio
Rather than take a dive into an expensive podcast strategy, Tourism Newfoundland scratched its audio itch in a smaller-scale way.
Introducing your 2019 MIAs jury
Which industry pros will put entries through their paces this summer?
Canadians love binge-watching, but do they love their TV service?
The average binge-watcher consumes four hours of TV in one sitting.
Movember picks UM
As the men’s health charity aims for some serious growth (literally) this year, it’s aligned with a new agency.
Who is Canada’s mobile-only population?
The population of Canadians eschewing desktop devices is growing rapidly.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
