Bree Rody
Why the duopoly persists, by the numbers
Warc’s findings show that nearly one-third of all ad dollars will go to Facebook and Google this year. Amidst numerous controversies, why do marketers still love these platforms?
Espace M gets a global opportunity with ICOM
The Montreal-based media agency joins a global network of indies.
Traditional and digital TV subscribers still pirate: study
Canadians have a taste for piracy, but aren’t necessarily early adopters of new tech.
Cadillac campaign drives the showroom to the living room
The digital campaign targets potential auto buyers who would rather stay home.
ICYMI: Schitt’s Creek signing off
Dan Levy says the decision to end the show came from its own creative staff.
UM bolsters staff on its Johnson & Johnson biz
Will Mulqueeney will now serve as VP, client business partner for the agency’s J3 unit.
MediaTonik adds three new publishers
While it’s focusing largely on digital, it’s also added a slew of print to its roster.
iProspect bolsters senior leadership
The Dentsu Aegis shop is looking to reinvigorate its market position and communicate its specialty offering.
St. Joseph’s CEO on what’s next for Maclean’s, Chatelaine and more
Tony Gagliano talks about his game plan for the near (and distant) future.
Daily Hive switches to guaranteed model
Custom content can now be purchased on a cost-per-view basis.
St. Joseph acquires Rogers Media’s magazine titles
The Toronto-based company says it will make job offers to all of Rogers’ current publishing staff.
Big Bang back on top: Numeris
The three geniuses – Sheldon Cooper, Shaun Murphy and Sheldon Cooper – took the top three spots nationally.
The leaders and contenders in Forrester’s agency rankings
The Massachusetts-based firm dives into what separates the great from the good.
Nestle consolidates Canadian media
GroupM will now handle both traditional and media for the CPG giant.
Spotted! Toronto descends into the DC Universe
To build anticipation for the premiere of Shazam and the new Toronto Comicon, Warner Bros brought a TTC subway above ground.
- Some GroupM Canada senior executives have left the agency
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
