Bree Rody
Subscriptions up, but ad rev down at Torstar
The company ended the year with just under 10,000 paid digital subscribers.
Spotted! Wealthsimple’s old-fashioned newsstand
The financial services brand wanted to get up-close and personal with potential customers.
Oscars up almost 10%
The CTV audience peaked during Lady Gaga and Bradley Cooper’s duet.
Dentsu X goes live in Canada, picks its leader
Genevieve Guay will lead the newly rebranded agency.
Wendy’s returns, six more join as sponsors for Big Brother
Leon’s will take over from The Brick as the grand prize furniture sponsor.
OLG hits a three-peat: Media Monitors
Despite the lottery commission’s big buy, car brands were the largest category overall in Toronto.
OMD takes home a global Agency of the Year award
The agency has received high marks both globally and locally for its performance.
Big Bang beats the rest: Numeris
Young Sheldon was close in tow in every regional market.
Spotted! Netflix drives into town
As part of a promotional effort for its new original movie Triple Frontier, Netflix took an unassuming red truck to the Auto Show.
Food Network announces sponsors for Fire Masters
The new Canadian original will pit amateur chefs against culinary celebrities.
ICYMI: Sportsnet preps for Trade Deadline
Plus, CMA and NABS have partnered to raise awareness, and a radio veteran has joined The New Classical.
Windsor Star to nix Monday edition
The Brantford Expositor, Grand Prairie Daily Herald-Tribune and Kenora Daily Miner & News will also reduce their print schedules.
Waze partners with WPP to grow ad platform
The navigation app has opened up its platform to clients of the GroupM parent company, offering four different ad units.
Adglow taps former Oath director to head Canadian office
The adtech company is looking to grow its current Canadian footprint.
Canadian magazines to see the steepest drop: report
Warc’s latest report shows that offline media will overall have a bumpy ride in the next year, but one traditional media will see lift.
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Spotted! Warner Bros. rolls out bloody stunt for new Final Destination
- CMDC launches new campaign to champion local media
- Is GroupM being dismantled? Reports point to rebrand and restructuring
