Bree Rody
Horizon Media Canada: One year in
Kevin Kivi and Bill Koenigsberg on what what’s fueling growth and what’s next.
Sponsored Instagram Stories on the rise: study
Plus, Canada is one of the fastest-growing markets for paid social posts.
OLG stays on top: Media Monitors
Autos were the biggest category buy in both Toronto and Montreal, in time for the Toronto International Auto Show.
How auto brands stack up on Twitter
Which brands get the most mentions – and just how positive is the conversation?
Spotted! The next station stop is Florida
The bright pink campaign reached an estimated 700,000 shivering passengers per day.
TVA confirms layoffs at multiple publications
Operations for Canadian Living, Style at Home and Elle Canada will continue, but the former two will move to Montreal.
Yellow Pages’ revenue decreases 30%
Although the company has shed its agency segment, revenue still declined in other areas.
Keurig Dr Pepper picks Initiative
the IPG Mediabrands shop has won business for the packaged food and drink giant’s U.S. and Canadian media.
Spotted! Maybe romance isn’t dead
WB Canada’s Valentine’s pop-up showcased the magic of romance – unless, of course, romance isn’t your thing.
The Globe relaunches Globe Advisor
With a new editor at the helm, the B2B publication has updated its news offering and its industry tools.
Media revenues, theatre attendance down for Cineplex in Q4
Patrons are spending more money at the box office and concessions, but there’s been a slight decrease in ticket sales.
Spotted! A magical dinner in a dome
To promote its new Platinum Card, Amex brought a pop-up resto to the heart of downtown Toronto.
ICYMI: BuzzFeed Canada unionizing
Plus, BBC’s Life Below Zero is coming to Canada and more.
Seniors aren’t into smartphones, but still use Facebook frequently
The MTM’s latest report shows that seniors are still big media consumers, even if they don’t own all the same devices as their younger counterparts.
Is a focus on breaking news hurting Canadians’ trust?
Edelman’s new Trust Barometer shows Canadians want to hear more from subject matter experts, but fear news outlets focus too much on audience size.
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Spotted! Warner Bros. rolls out bloody stunt for new Final Destination
- CMDC launches new campaign to champion local media
- Is GroupM being dismantled? Reports point to rebrand and restructuring
