Bree Rody
People moves: Touche, Wavemaker and more
Place-based advertising company Rouge Media has also staffed up across multiple departments.
More marketing tech budgets are going in-house: study
Warc and global accountancy firm Moore Stephens asserted that the trend could have “a resounding impact on the value of media-centric agencies.”
Pinterest comes to Canada
The platform is launching a Canadian office and digital sales vet Erin Elofson will lead the platform’s efforts in the country.
RedTag.ca signs on as presenting sponsor for Serie A
The travel company will be featured prominently in TLN’s broadcasts throughout the next nine months.
Media leadership takes depth, skills and courage: roundtable
Part two of our roundtable discussion on what challenges media leaders are faced with, and how to tackle them head-on.
Tim Hortons teams with Hockey Canada
In addition to supporting the country’s national men’s and women’s teams, the brand will now also reach 100,000-plus youth hockey players.
Kristie Painting on steering Wavemaker into the future
The newly minted CEO talks about some of the opportunities she’s eyeing across the border.
Bryan Segal to take top post at ComScore
Brent Bernie will step down from his GM post as of Jan. 1.
Torstar purchases iPolitics
The site will continue to operate independently, while also providing content for the Star’s digital platform and daily papers.
Cluep acquired by Impact Group
The acquisition allows the marketing agency to gain access to the tech company’s AI-powered consumer intelligence and tools.
Wavemaker appoints new CEO
Kristie Painting takes over from Ann Stewart, who has left to pursue other interests, according to the Group M shop.
Will the in-housing trend pivot?
A new Ipsos trend report shows how the agency and client relationship is in constant flux.
Trader bolsters programmatic, branded content teams
National leadership consultant James Ranson says the hires signal the company’s ‘new direction,’ which includes targeting both lower- and upper-funnel purchasers.
Emmys on CTV buck U.S. viewership trends
Despite consistent declines stateside, Canadian audiences have slowly, but steadily, gone up for two years.
Instagram expands shopping to Stories
The app has also added shopping to its “Explore” page, giving users a separate area to browse brands and their products.
