Bree Rody
The skinny on Canadian social media habits
According to Media Technology Monitor, growth in social media usage has stagnated for Canadians.
Edelman adds new SVP to focus on paid media
Nirmala Bahall says the agency is experiencing more demand from clients to leverage paid media along with earned.
Ford strikes a chord with country music partnership
An estimated 25,000 people are expected to attend the CCMA Canadian Country Music Week, where Ford will provide shuttles and present an award.
Amazing Race Canada stays ahead: Numeris
However, the gap closed between Race and second-place finisher America’s Got Talent.
Daily active users shrink, revenue grows for Snapchat
News of the user decline saw the company’s stock take a small hit.
Mars retains Mediacom in Canada
Brands under the Mars banner include Uncle Ben’s, Pedigree and an array of confectionery brands.
Bell takes Toronto, CTV tops Montreal: Media Monitors
Shoppers Drug Mart also upped its radio buy in both cities.
How Freckle wants to change the data exchange
Users can control how much of their data goes out to brands and receive payment for their information.
ICYMI: Sportsnet vet departs; Rogers names new EICs
Plus, Facebook and Instagram’s new tools could lead to people using the networks less.
How Numeris wants its cross-platform initiative to play out
After selecting its measurement partners two weeks ago, the organization is already looking to the future.
Facebook’s new ad suite targets mobile game developers
New targeting options and ad formats will allow developers to focus on user retention.
GroupM Canada hires first CFO
Heather Baily will head the agency group’s financial strategy and operations as it eyes growth in the Canadian market.
UB Media wins Landmark Cinemas and Imagine Cinemas
The move marks the media company’s first cinema expansion outside of the Quebec market.
Former Rogers director joins the Globe to helm business products
Garth Thomas will steer the direction of the company’s business suite, as the verticals become a dominant part of its growth plan.
Netflix’s growth in Canada set to slow: study
The SVOD’s growth rate will be outpaced by that of the overall OTT industry in Canada, according to eMarketer.
