Catherine Phillips
Advertising ID Consortium will integrate with DigiTrust ID Service
The move will make the DigiTrust ID service one of three cookie IDs alongside Open Ad-ID and The Trade Desk’s Unified Open ID.
FrontRunner brightens up Canadian DOOH market
The Saskatchewan-based advertising service has rolled out interactive campaigns for the likes of BMW and RBC using programmatic DOOH technology.
Social and mobile up, TV down: GroupM
The latest advertising investment growth predictions from GroupM shows Canadian’s declining interest in traditional media.
Former Globe brand partnerships manager heads to Radical Point
Carmen Lago will focus on multiplatform custom content for brands.
Spotted! A shelter ad that asks for your hand
“Indigenous Peoples of Tkaronto” is the latest installment of the “Toronto for All” campaign created in partnership with the Toronto Aboriginal Support Services Council and the City of Toronto.
YouTube launches Premium, Music platforms in Canada
YouTube Music and Youtube Premium arrived in Canada Monday after having existed in the U.S. market since 2015.
Active International hires three to sales and media purchasing teams
The new hires are a response to client needs, according to Michael Villeneuve, SVP of sales at the media company.
La Presse one step closer to non-profit structure
The French-language news outlet first announced its plan to adopt a not-for-profit structure in May.
TVA announces reality-filled fall programming
The network will air three new reality shows that centre around romance, music and dance.
Budweiser returns as title sponsor of County Fair
Budweiser County Fair takes place next month in Toronto and will feature additional sponsors Webers Burgers, Bacardi Breezer and more.
The Logic puts the focus on its reader
The news site steers clear of display ads but will have sponsorship opportunities for brands outside of its website.
Instagram introduces shoppable Stories
The platform first rolled out its shoppable features earlier this year.
TSN, RDS kick off World Cup with digital offerings
TSN Direct and RDS Direct come ahead of the soccer tournament in Russia.
Which network won for provincial election coverage?
CTV reached a total of 3.8 million viewers for its Ontario election special on June 7.
LCBO, Lyft and others among new Pride sponsors
Companies such as Tweed, Lyft and Schneiders join dozens of brand partners appearing at the 38th annual festival.
