Jennifer Horn
TubeMogul measures branding through surveys
The video advertising co has launched BrandSights, set to go live in Canada next week, to measure online brand campaigns.
Bleublancrouge takes Best of Show at the Extra Awards
The agency also won Gold for the Montreal Gazette‘s “Tweet Edition” campaign at Newspapers Canada’s annual awards for creativity in newspaper advertising.
MuchMusic’s big holiday bash
The channel will hold its first winter music concert at the Air Canada Centre, and has partnered with Live Nation to provide advertisers with on-site marketing opps.
Spotted! Subway commits random acts of fitness
The QSR, in support of its “Commit to Fit” program, left ten unbranded treadmills on school campuses for students to try out.
In a TIFF: Globe and Mail brings Hollywood to TO
The newspaper is promoting its Globe Style section with branded installations for its sponsorship of the Toronto International Film Festival.
Teksavvy gets colourful
The internet service provider has adopted a fresh look and six cheeky characters pointing out what makes it different from its big competitors.
How moms use tech: study
A report from Starcom MediaVest Group and Yahoo! shows how brands can help elevate daily routines and guide moms to be more receptive to using technology in the home.
Real Media customizes with clickable ad units
The business unit of WPP’s 24/7 Media has launched three new ad units that can be incorporated into video pre-roll.
CRTC announces three-year plan
The regulator has unveiled a plan that includes tracking content creation, availability of service providers and consumer protection from telemarketing.
MEC names global director of integrated planning
The newly created position has been given to Pele Cortiza-Burgess, who will be based in the agency’s New York office.
Reitmans shows that beauty is easy
The retailer is rebranding with a younger, more fashion-forward look and marketing campaign that is without its long-time spokesmen giving fashion advice.
Bite TV calls for reinvention
The Blue Ant Media channel is launching a rebrand and campaign this October to better target a younger male audience.
BC Toyota Dealers makes itself at home in cabs
The brand is taking advantage of the high percentage of Toyota Prius hybrids used as taxis in Vancouver, by placing ads on screens in the vehicles.
MasterCard sponsors Fashion’s Night Out
The credit card co is sponsoring Canada’s first FNO event that aligns with its efforts to support local shopping.
The Verdict: Seagram tackles social media
The CEO and president of the Brick Brewery brand speaks to MiC about the slow uptake of its video campaign aimed at a younger target audience.
