Jennifer Horn
Retail sales remain stagnant: report
Toronto-based KubasPrimedia reports only a slight growth in retail for Q3 and overall for 2012, and predicts similar figures for 2013.
Spotted! Quebec City Magic Festival distorts the truth
To promote the magic fest, agency Lg2 created an illusion that saw the reflections of pedestrians dissappear.
Disney characters swim with Rogers
The media co is allowing the brand to take over its Aquarium Channel with Finding Nemo characters swimming on-screen to promote its 3D release.
Discovery Channel syncs TV with mobile
In partnership with Media Experts, the channel has launched tech that connects its app to TV, and will be working with Virgin Mobile and Bell Mobility for the pilot phase.
Ad-Dispatch curates augmented reality
A new app, iRiS, was created by the tech company to provide consumers with a directory of AR executions that they can interact with.
V rebrands to broaden appeal
The Quebec channel, part of V Interactions, is sporting a new look with the goal of reaching more female viewers across a broader age range.
Sauza mobilizes its marketing
In addition to taxi ads, the tequila brand is using social media and restobars to engage with young adults prior to and during a night out.
Pfaff Auto starts a Twitter race
The auto company is rewarding avid Twitter users with the chance to win a 2013 Audi A4 if they rack up an additional 2,500 followers.
Quebec Auto Insurance Corp buckles up to stay alive
Using restobars to get its message across to young adults, the government is campaigning for more drivers to strap in.
Target catwalks its way into Quebec
The retailer will be at Montreal Fashion Week as a sponsor, with a fashion ambassador in tow, pushing event content through its social media channels.
Dempster’s gets down to earth
The Canada Bread-owned brand is casting a wide net with a campaign that takes a different approach to promoting its popular product.
Zoom Media names new sales director
Chris Corvetti has been given the position, handling ad revenue and media integration in Ontario and Western Canada.
DAC Group hires two
The media agency has hired Patricia Whitney as director of paid search, and Nadine Rubin joins as director of operations.
Loto-Quebec blings it on
Flashy tactics involving music videos and protection cases for its outdoor ads are being used to drum up hype for the new 100 Million$ Extravaganza ticket.
Tropicana uses gaming to give back
The brand has launched the “Tree of Giving” campaign with the placement of content in Facebook games, and is rewarding users for interacting with the ads.
