Josh Kolm
Bell Media renews broadcast and streaming rights with NFL
Games will continue to be available across the company’s linear networks and their online platforms.
Zulu Alpha Kilo launches media offering
Alicia Petralia has been hired to lead Zulumatic Media, which is exploring the opportunities in connecting media more strongly with the creative process.
Spotted! Philly’s singing stairway to heaven
The Kraft Heinz brand takes a typical staircase wrap and turns it into an interactive experience.
Beyond Meat signs first mass sponsorship with Live Nation
The meat alternative brand will have sampling and signage at the company’s flagship Toronto concert venues.
Teads names new lead for Canadian market
Karen Wang will the lead the team locally as the company continues a push to grow its business in North America.
Survivor ends its season on top: Numeris
The show’s 42nd season finale managed to beat out competition from the likes of NCIS and This Is Us.
Upfronts 2022: Rogers expands the reach of its first-party data
The company is also making its inventory more accessible through other advanced TV buying platforms.
Upfronts ICYMI: Corus brings Pluto TV to Canada
The company is getting into the world of FAST to round out its digital content offering.
Walmart Connect opens listings to third party platforms
Sponsored products can now be purchased and managed through adtech platforms that integrate with Criteo.
Upfronts 2022: Corus rounds out its schedule on linear and streaming
With an already strong lineup of returning shows, the company was looking for what could give it the best, total package.
Via Rail signs on with National Bank Open
The rail operator is promoting the return of full train service and summer discounts for kids.
Air Transat buys the top in Toronto: Media Monitors
The airline was also fourth most-active in Montreal with its new summer radio push.
Advertisers rely heavily on blocking to avoid misinformation
An IAS report found it was favoured over context-based approaches, despite the impact on ad reach.
Upfronts 2022: Citytv adds two new dramas and one new comedy
The network is also bringing Dateline and Jimmy Kimmel Live to Canadian audiences.
Salesforce connects with TikTok on social commerce
Advertisers will have the option to more easily launch and measure shopping-focused campaigns through the company’s CRM platform.
