Jeromey Lloyd
Sport Clips waggles with the CFL
The league’s podcast has a new presenting sponsor looking to leverage athletes at the local level.
Your Morning gets gamified
Bell Media’s morning show partners with Play The Future to tap mobile audiences.
Forster leaves, Omnicom names new media CEO
Cam Reston and Alain Desormiers have new roles in a top-level executive shift.
TheScore delves deeper into gaming on Facebook
A new fantasy sports product offers an easy entry point for new audiences as the company continues investing in digital channels.
The uncertain future of Amazon Echo ads
Media agencies are readying themselves for ads on Alexa despite Amazon’s denials. But one expert advises caution.
CTV extends its order of The Launch
The much-anticipated reality series will get one extra broadcast episode and a new, CraveTV-exclusive extension.
Influencers strong on engagement: study
A new Canadian survey from Nielsen suggests Instagram images and Boomerangs keep people hooked better than traditional video, but video drives stronger awareness.
MiC’s newsletter returns Jan. 3
Happy Holidays from Media In Canada!
John Boynton finalizes Torstar’s new exec team
Anna Marie Menezes’ new customer lifecycle position caps a year of change in the media company’s corner offices.
Bell Media’s simsub federal court appeal is dismissed
The media company is “considering all options” on how to proceed.
Vice goes broad with CTV’s linear audience
The millennial media co deepens its relationship with Bell Media as industry watchers wait for news on Viceland’s fate.
Air Canada returns as a Canadian Olympic sponsor
Expect a new athlete-led campaign in January as the airline continues its 30-year involvement with Canada’s Olympic teams.
Employee buy-out sparks hope for local newspapers
Ad sales are not expected to rise, but staff predict a nimbler operation with fewer overhead costs can double-down on local coverage and advertiser relevance.
Under Armour heads to PyeongChang as COC sponsor
The brand’s first national Games sponsorship
Telus’s cord cutter pitch features a famous unboxer
A big-name tech influencer spearheads the telco’s offering to cord cutters in Western Canada.
