Jeromey Lloyd
Canadian publishers are ready for new Chrome blockers
Google says sites seem prepared to make experiences better for readers, not just to get a passing grade.
Google unveils AMP Stories with publisher partners
Publishers are testing the (so far) ad-free format that competes with Snapchat and Instagram’s products.
Judge denies Quebecor’s JFL sale injunction
Contracts with Just For Laughs won’t prevent higher bids from outside parties, judge rules.
Rogers stays on top: Media Monitors
The telco increased its media buy and its hold on the Toronto market, while Educ’alcool knocked CTV out of the top spot in Montreal.
Mazda’s tap-to-buy billboard
A partnership with Pattison Onestop, J. Walter Thompson and Excelerator Media adds a touch of tech to an artful OOH installation.
Holt Renfrew goes social for Year of the Dog
The new red envelope gift can be exchanged on WeChat, one of the world’s largest social networks.
La Voix does a duet with RBC this season
TVA’s top-rated Quebec reality show kicks off its sixth season with a new sponsor.
Spotted: A sweet pizza pop-up
Dr. Oetker’s new desert offering gets a chocolaty unveiling.
Multi-screen campaigns still rising: report
Videology’s latest at-a-glace study also shows view-through-rate continues to slide as a priority.
Twitter, CBC sign unique Olympic streaming deal
Canada is the first country with an officially sanctioned live Twitter stream of Olympic competition.
DAZN’s Super Bowl play for audience awareness
Canada’s other Super Bowl broadcaster launched a social campaign that drove strong engagement for the nascent sport media company.
Bell Media revenues down 1.3% in Q4
Ad dollars declined 4.4% in the last three months of the year.
OMD Canada names its first chief client officer
Toronto managing director John Killam takes a bigger role on the senior management team.
New leadership for MediaCom Montreal
A former marketer with Reitmans and L’Oreal, Monique Brosseau has also led teams at Zenith, Nurun and DDB.
The Good Doctor’s good week: Numeris
City’s Grammy broadcast performed well in most markets, but CTV’s medical prodigy takes the top.
