Jordan Twiss
Polar teams with Native Lift
Polar’s senior director of marketing and sales management, Tony Vlismas, talks about the partnership, which will add paid promotion to the company’s native ad platform, MediaVoice.
WineWire pops open a bottle
The online wine retailer’s CEO, Adam Bekhor, talks about its upcoming pop-up shop, marketing strategy and plans to open up a semi-permanent location in Toronto.
Sony Canada offers first-time experiences
The electronics brand is promoting its 4K Ultra HD TVs with its first TV campaign in years, which offers consumers a chance to win a once-in-a-lifetime adventure.
Postmedia partners with SendtoNews
The publisher will carry exclusive video content from leagues like the NFL and offer advertisers pre-roll and sponsorship opportunities packaged with traditional buys.
Globe and Mail leads in paid circ: AAM
The paper’s Saturday and weekday editions topped the list, according to the latest Alliance for Audited Media report.
Rogers names VP of business development, platforms and innovation
Corby Fine steps into the new role effective immediately and will lead the business development, audience solutions, ad network and platform management teams.
Much goes big for the holidays
The Bell Media-owned channel has brought back The Big Jingle, with new ad and sponsorship opportunities available around both the live concert and the TV broadcast.
Mazda Canada drives into theatres
Leveraging a partnership with Cineplex, the brand is using at-cinema car displays and its first-ever interactive racing game during pre-shows to promote the 2014 Mazda3.
Evergreen gets its hands dirty
The environmental organization hosted its first pop-up event and is growing its digital presence as it shifts strategy to drive engagement around its cause.
Centro acquires SiteScout for Canadian expansion
The American digital ad company’s CEO, Shawn Riegsecker talks about the acquisition, which will expand its offerings to include cross-platform RTB.
Mercedes-Benz partners with Canadian Opera Company
The carmaker has launched its first large-scale arts and culture sponsorship, which will include on-site vehicle displays at Toronto’s Four Seasons Centre.
NCIS claims ratings throne: BBM
The procedural nabbed 2.42 million viewers, while CTV Evening News remained the top weekly show for Oct. 28 to Nov. 3.
Metro rolls out a new front-page ad format
The waterfall wrap, a multi-page unit that reveals new content as readers flip through, launched with an ad from Mazda Canada.
Movember lays down the law
The organization has partnered with Microsoft Advertising for its first-ever Skype and Xbox campaign, which encourages guys to license their moustaches for charity.
Quebecor sees Q3 losses, despite revenue rise
The media group’s newspaper segment continued its decline, with revenues dropping $20 million compared to the year-earlier period.
