Jordan Twiss
MediJean places paid debates
The Vancouver-based company is working with /Newsrooms and has partnered with Quebecor media to host a month-long discussion around medical marijuana.
Canadian Tire cleans up the party
The retailer is promoting its new line of Mastercraft power tools with a TV-heavy buy.
Ironside and Welcome to the Family get cancelled: Fall TV
Elsewhere, Brooklyn Nine-Nine, The Crazy Ones, Mom and The Millers have all received full season orders.
Sourceknowledge inks deal with SpotXchange
The ad network’s VP of business development talks about the agreement to integrate SpotXchange’s inventory into its video offerings and the outlook for RTB in Canada.
Future of print: Postmedia’s evolving cross-platform strategy
COO Wayne Parrish talks about the media company’s shift away from launching new print products and its emerging alternative revenue streams as it heads into 2014.
The Big Bang Theory holds on to top spot: BBM
The comedy nabbed 3.44 million viewers, while CTV Evening News remained the #1 weekly show for Oct. 7 to 13.
Driving relaunches with responsive design
The Postmedia-owned automotive hub has also introduced a scrolling header with a new ad unit integrated into it and additional display and pre-roll opportunities.
Dempster’s introduces Healthy Way
The new product line includes four types of bread and is being promoted with the brand’s first ever fully-integrated dual campaign for English Canada and Quebec.
Spotted! Microsoft launches Surface 2 with Deadmau5
The tech company hosted an exclusive concert at Toronto’s Kool Haus with street teams handing out wristbands and demonstrating the new tablet in advance of the show.
Nathalie Cook named VP of sales for TSN
Cook replaces Joe Carter, who retired in September, and will step into her new role effective immediately.
Sun Life plans ahead
The financial services company is targeting a younger than usual audience and using 15-second TV spots for the first time in its new “Money for Life” campaign.
P&G shines a light on moms
The company is sponsoring 12 Canadian athletes and partnering with Hockey Canada for the first time, as it rolls out its Olympic activations, including a new “Raising an Olympian” series.
Future of Print: Spacing magazine to open physical retail store
The Toronto-based magazine is looking to alternative revenue streams, and will also be rolling out Urbanism Roadshows that take consumers on trips to nearby cities.
The Big Bang Theory holds strong: BBM
The comedy nabbed 3.81 million viewers, while CTV Evening News was the top weekly show for Sept. 30 to Oct. 6.
Google and Microsoft eye cross-platform tracking solutions
Vision7’s Joseph Leon and ZenithOptimedia’s Veronica Holmes talk about Microsoft’s plans to roll out device identification that will allow users to give permission for advertising use.
