Kristyn Anthony
Former GroupM director joins Publicis Media’s leadership
With Whitfield, the agency can now better position its investment practices for 2020, says SVP Jeff Thibodeau.
Emmys a hit for CTV, but viewership down overall
Canadian audiences didn’t tumble like they did in the U.S., possibly the result of plenty of homegrown nominees.
Toyota rises to the top: Media Monitors
Tim Hortons, CTV and auto manufacturers continue to dominate the top-three, spending in both Toronto and Montreal.
Francine Marcotte says good-bye to Cossette Media
After nearly four decades the SVP announces her retirement, offering some insight into what’s changed, and what will always be true about the industry.
OK Tire signs exclusive deal with Hockey Canada
The four-year partnership builds on the auto retailer brand’s efforts to support local hockey across the country beyond sponsorships.
ICYMI: BT shakes up format, Novus president empowers women
Plus, the Food Network and Cooking Channel line up a hefty offering for Halloween.
Tiidal Gaming acquires Space Esports
The acquisition of the LA-based gaming company builds Tiidal’s portfolio and drives expansion into live events with more advertising opportunities.
Ad blocker usage at nearly 50%: report
Ad-blocking doesn’t discriminate by age, with Boomers most likely to block ads and delete cookies.
Corus inks rep deal with Kidoodle.TV
New partnership creates a more brand-safe environment for advertisers and scales Corus’ ad inventory.
The Amazing Race Canada takes the top: Numeris
Plus, the Canadian Country Music Association Awards and the premiere of NFL season shake things up across the country.
CTV spends big for national fall campaign
The broadcaster invests in targeted markets, promoting more new shows than previous years.
Snap eyes depth (and differentiation) with 3D feature
Digital experts say the new feature is an innovation driver – and for the first time in years, the battle between niche digital platforms is heating up.
Nissan tops out at #1: Media Monitors
Auto dealers have rises on the charts and Tim Hortons makes big plays in both Toronto and Montreal.
Pathways to Education launches first national media campaign
The organization, which targets students at risk of dropping out of school, is going for mass reach through TV, OOH and digital.
Twenty Two Media expands editorially, launches creative services arm
The company behind Foodism and Escapism is increasing its pagination while also opening up an in-house creative division.
