Mike Connell
Sportsnet eyes sponsor opportunities with new NHL studio
Rogers is moving hockey broadcasts out of the CBC building, offering more technology and integration opportunities.
ICYMI: MiQ’s first-ever Upfront
Plus, Google Canada weighs in on Bill C-10 and Twitter Blue launches in Canada.
Rogers rebrands news radio stations as CityNews
All of the broadcaster’s local stations will have a unified brand with TV, but maintain the strengths of the platform.
Upfronts ’21: CBC focuses on flexibility and building from within
Homegrown programming and a focus on shows fit for brand integration will keep the broadcaster’s momentum going into the upcoming Olympic season(s).
Snap partners with Zulubot for tailor-made local AR
This is the first time Snap has partnered with a Canadian AR lens producer.
Inuvo launches AI programmatic solution in Canada
The company’s SSP predicts the “why” behind purchase-path behaviour, rather than the people making the purchase.
The Good Doctor takes back the top spot: Numeris
CTV programming ranked well nationally, despite a strong Global showing in most other markets.
Automakers bet on radio in Toronto and Montreal: Media Monitors
Asian automakers significantly upped their radio investment, while Goodfood maintained its top spot in Toronto.
Sportsnet announces NHL playoffs round two coverage
Game six of the Canadiens and Leafs series was the most-watched Stanley Cup playoff game in the history of Sportsnet.
Quebec City Tourism is spending big on local travel
The campaign is one of the biggest media investments since the city’s 400th anniversary back in 2008.
CBC launches new podcast reclaiming Indigenous history
Telling Our Twisted Histories seeks to educate a broad audience by exploring 11 words twisted by centuries of colonization.
Mediacom chews on challenges for Excel spot
In what is the brand’s largest investment in a single spot in recent years, Mediacom has had to experiment and pivot to make the media activation work.
People Moves: Courtemanche joins Wildbrain board
Plus, Broadsign announces promotions.
