Mike Connell
Canadians are on TikTok more than ever: study
The platform supplanted Facebook usage and is trending to stay that way post pandemic.
People Moves: Havas appoints North American CSO
Plus, La Presse names first director of media creativity and Havas picks new North American strategy lead.
Increased ad revenues boost Twitter’s earnings
The platform predicts a “modest impact” for the rest of 2021 in the wake of Apple’s ATT rollout.
Apple ATT has arrived. What are advertisers to do?
The tech company’s record Q1 earnings report made little mention of ATT, but its a hot topic among advertisers.
ICYMI: Torstar shuts down its Local experiment
Plus, Enthusiast Gaming launches series with TikTok.
Facebook and Google report strong Q1 growth
But Facebook anticipates significant deceleration triggered by ATT and is building capabilities around the likely signal loss.
Bell Media partners with Xandr for self-serve DSP
The SAM DSP aims to create an easier buying process for both TV and digital.
The Rookie returns to the top: Numeris
CTV programming continued to dominated the TV rankings nationally, alongside strong NHL hockey viewership.
MiQ and Samba TV to launch new TV solution in Canada
The partnership bridges MiQ’s cross-channel media activation and insights with Samba TV’s ACR TV data.
Acast launches sponsored content for podcasts
The podcast network blends branded messaging with ad reads to emulate editorial content in a longer format.
Videotron’s president and CEO steps down
Quebecor’s Pierre Karl Péladeau adds leadership for the telco to his remit, taking over from Jean-François Pruneau.
Car brands continue to grow their radio buys: Media Monitors
Government advertisers also maintain strong play counts as well across the board.
Star Academie reupped for another season
The return of the TVA reality series proves popular once again with its French-language audience.
