Mike Connell
GM’s media diversity action plan
The global initiative is a sustainable transformation of the automaker’s diverse media engagement model.
Starcom adds MD and fortifies digital practice
The agency promotes from within to fuel its digital-forward framework and ensure consistency across the portfolio.
McD’s drops daily deals on Twitter
OMD activates a Canadian first for the QSR to drive digital engagement.
Active International expands beyond media
The corporate trade media agency partners with media-adjacent providers to add value during uncertain times.
Vevo partners with VIDAA for CTV/OTT expansion
With a 32% growth in connected TV viewership, the platform is looking to grow its distribution through the new partnership.
Earth’s Own buys around Earth Day
The plant-based brand pivoted to advocacy and engagement to support its brand-building strategy.
Bitbuy buys into DOOH to get its cryptocurrency to stand out
The Canadian company and Vistar bet on the platform’s ability to reach Canadian millennials on the go.
Bell Media consolidates French lifestyle content online
Nouvo Moi is positioned to be a daily one-stop French-language online lifestyle destination.
Station 19 takes the top TV spot: Numeris
The Grey’s spin-off took the lead after more than a year, while police and medical dramas dominated most markets.
Schmooz sees potential in dad-focused content
The social agency has acquired Daddy’s Digest, providing a channel to bridge the gap between mom blogs and content for dads.
CBC gets added support in federal budget
The national broadcaster receives an addition $21 million to help cover shortfalls in ad revenue.
Governments take top spots in Toronto and Montreal: Media Monitors
Auto advertisers also increased their play counts significantly in both markets.
Global ad fraud rates improving: report
Canada was the only market to witness a decrease in brand risk and lower shares in the alcohol and illegal drugs categories.
Narcity Media adds audio content to the mix
In its efforts towards rethinking local news, the millennial-focused publisher launches its first podcast.
Pattison Outdoor wants to measure OOH on the move
A new dashboard helps advertisers evaluate and measure moving transit activations.
