Mike Connell
CTV sweeps top five national TV rankings: Numeris
Police and hospital dramas, along with NHL hockey, stay popular in most markets.
Ratesdotca goes mass with first-ever brand campaign
The comparison shopping service has embarked on a five-year strategy to build awareness.
How to get ‘contextual signalling’ ready for a cookieless world
IAB outlines contextual advertising’s pivotal role in a cookieless landscape to help advertisers get ahead.
Telcos boost radio investment in Toronto: Media Monitors
Fido buys big, online grocer Goodfood hits the top spot in Toronto, and insurance providers make a mark in Montreal.
Pinterest tailors first business marketing campaign to advertisers
To compete in a competitive global ad market, the social platform is highlighting strength in categories including beauty, auto and finance.
Molson and Sportsnet to broadcast HNIC in seven languages
The official beer of the NHL builds on its community-focused approach to sponsorship by bringing hockey to a bigger audience.
StackAdapt adds programmatic audio to the platform
With over half of Canadians tuning in, the DSP layers podcasts, streaming music and digital radio into the programmatic media mix.
GroupM names first global president of commerce
Andrew Ruegger has been tasked with scaling the agency’s commerce-focused products and services for clients.
Grey’s Anatomy regains its top TV spot: Numeris
Medical dramas maintain healthy viewership, and NHL hockey’s popularity persists.
Torstar acquires rights for Cineplex Magazine
The publisher adds the entertainment publication to its recent list of strategic print acquisitions.
Mediatonik adds pubs for kids and seniors to its roster
A deal with Bayard gives the rep house access to Good Times, Bel Age and the Owlkids family of magazines.
Facebook has put global media up for review
The social platform is the second largest advertiser globally, after Google, in their shared sector.
Reddit opens an office in Canada
The platform provides media buyers in Canada with unduplicated reach and a highly-engaged user base.
QSRs, food and beverage hungry for more radio play: Media Monitors
Restaurants and grocers upped their play counts in Toronto, while government stayed on top in Montreal.
