Mike Connell
Pattison adds podcasts to its media mix
The media owner has partially acquired full-service podcast production company Everything Podcasts to jumpstart its foray into the channel.
Season finales lead the pack: Numeris
NHL hockey viewership declined but remained a top performer, with Euro 2020 games stepping up in some markets.
Spotted! Health Canada uses DOOH to drive discussion
In the first use of Twitter Billboard in Canada, Public Health is trying to trigger a national conversation around vaccinations.
Provincial governments keep investing in radio: Media Monitors
While the Quebec government maintains its longstanding lead in the Montreal market, Ontario’s provincial government is coming on strong in Toronto.
The difference(s) between Gen Z and millennials on Pinterest
The platform provides some insight for media buyers and advertisers around what millennial and Gen Z shoppers are looking for on social.
CBC prioritizes DEI programming initiative for brand-safe content
Advertisers and audiences alike are requesting diverse, inclusive and representative content reflecting modern-day Canada.
Over 400 radio stations collaborate for A Day to Listen
The partnership harnesses the power of radio to recognize National Indigenous History Month and enact change.
Kijiji partners with Infosum for privacy-first data sharing
The cookieless collaboration helps brands and advertisers more effectively target Canadian shoppers on Kijiji and Kijiji Autos.
P&G commits to privacy and cross-platform transparency
Marc Pritchard wants the company to lead disruption in media to achieve higher privacy standards, transparency and a more equitable media landscape.
ICYMI: Dentsu launches Media Partner Appreciation Day
Plus, the Globe launches a co-branded retirement content hub and Tero taps Larouche.
Behind the buy: Reese’s moves from awareness to engagement
Social activations for the “sticky vs. clean” debate are a first for the brand, and Hershey’s largest campaign of the year.
Estee Lauder doubles down on Facebook for Shades of Canada
Focusing on diversity and inclusion, the second iteration of the campaign relied on social to make sure Canadians know there’s a product for them.
Canada Life the new naming sponsor for the Winnipeg Jets stadium
The 10-year agreement officially starts on Canada Day, though Bell MTS remains on as the venue’s telecom partner.
Round one of the NHL playoffs dominated the ratings: Numeris
Game seven of the Leafs vs. Canadiens series was the most-watched NHL broadcast ever, reaching 52% of the country.
Goodfood retakes top radio spot: Media Monitors
Provincial governments maintained strong spend in both Toronto and Montreal, along with automotive and sleep categories.
