Michael Kolberg

Contact Michael by sending an email to mkolberg@brunico.com

Articles by Michael Kolberg
Copied from Playback - Copied from Media in Canada - Copied from Playback - 12-16-11hockey

Sportsnet pens another 12-year hockey deal

The multi-platform rights extension with the Canadian Hockey League will feature 50 games each season including the Memorial Cup.

the grid cover

The Grid to redesign on heels of design award

A narrower, more magazine-like format of the Torstar-owned weekly will hit news boxes and retail April 10.


TSN to air over 400 hours of auto racing

Coverage includes Formula One, NHRA Drag Racing and NASCAR races, such as the 56th running of the Daytona 500.

canadian tire celebrate we all play for canada

Canadian Tire to launch Facebook ads synced with TV ads

Starting today the brand will run Facebook ads within minutes of its “Celebrate” spot airing during the Olympics.


CHCH and Cogeco introduce geolocation-targeted ads

The New Democratic Party of Ontario used the technology during the recent Niagara Falls byelection.

adrise lexus interactive vod ad unit

AdRise brings interactive smart TV ad unit to Canada

Both partner companies speak to MiC about the deal, which will see adRise’s inventory offered on SourceKnowledge’s programmatic platform.


How Canadians are using smartphones during the Olympics

New data from IDC Canada shows that just less than half of smartphone users will use them to keep up with the Games.

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Canadians are ‘content stacking’: Ipsos

New numbers from Ipsos Reid confirm most Canadians are not cutting the cord, but rather stacking content services on top of what they already have.


Facebook releases its first social TV data

A new white paper from Facebook and analytics partner SecondSync shows 80% of TV chatter on the social network comes from mobile devices.

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Chatelaine Radio special to air on nine stations at once

The two-hour Valentine’s Day show will be broadcast simultaneously on Rogers stations in Ontario, Manitoba and Alberta.


Media reaction to TimsTV

Julie Myers of ZenithOptimedia Canada, Tammy Gardner of Touche Media and Kevin Johnson of Havas Media Canada share their thoughts on Tim Hortons’s new video network.


TSN and Sportsnet announce Major League Soccer schedules

Bell Media-owned TSN to air 90 matches featuring various MLS teams, while Rogers’ Sportsnet is to carry just 11 Toronto FC games.

katrina besner

Atedra hires new VP of sales

Katrina Besner joins the digital advertising network that represents Le Devoir and the Car Guide after stints with La Presse and Journal Voir.


Develop creative on HTML5: IAB Canada

Citing data showing 20% of web page views coming from mobile devices, the bureau “insists” agencies move away from Flash to develop mobile-compatible advertising.

les affaires redesign

Les Affaires redesigns top to bottom

The group of publications has updated its look to offer advertisers a more integrated, content-centric proposition.