Sonya Fatah
Yellow Pages posts digital gains
The Montreal-based company is on a digital-transformation path, with revenues from that sector comprising 65% of all revenues.
Sandra Mackechnie joins Juice Mobile
The digital sales veteran has joined the mobile advertising company at the start of its planned expansion.
Canada Safe School Network takes the bull(y) by its horns
The non-profit organization is running “Bully Ads” by retargeting digital influencers with unkind messages.
Sleep Country gets into bed with Erin and Darren
The retailer has signed on to sponsor the popular 98.1 CHFI morning show.
Erin Rahn, Jordan Brooks back at Cadreon
Both have rejoined IPG’s ad tech unit in newly created roles.
Contiki goes south on a new road adventure
The travel company is looking to build on the success of its online video campaign with the addition of new talent with cross-border appeal.
Yahoo Canada’s Olympic plans
The online platform has tied up with former Canadian soccer player Karina LeBlanc for its coverage of the Rio games.
The Star launches redesigned website
As part of its overall digital transformation, the Toronto publication has introduced a mobile-friendly site.
Astral to bow digital screens across Quebec City
The Bell Media OOH division is adding 20 4K screens across the city’s transit shelter network.
Bell Media to launch food channel
The broadcaster has taken over the Gusto TV brand in Canada, inking a deal with Gusto for content and setting up a new lifestyle channel. (Updated.)
TorStar reports increased Q1 losses
Falling ad revenues, increased digital investment and restructuring costs were responsible for ballooning quarterly losses.
Colin Kinsella to head Havas North America
The media veteran will take over from Lori Hiltz, who has been promoted to the role of CEO, global brands.
TSN to air Invictus Games
Bell Media is the official Canadian broadcast sponsor for the international adaptive sporting event founded by Prince Harry.
PKP bids adieu to politics
Pierre Karl Peladeau has ended his short career as the head of the Parti Quebecois.
Charting the growth of Canada’s video market
The latest report from Videology shows that 15% of ads on its platform were for mobile-only campaigns.
