Sonya Fatah
Unravelling Canadian consumer behaviour
TouchPoints, the first substantial study of the Canadian multimedia user is out, giving buyers access to more precise planning data.
AAM ups brand-focused value of its service
The non-profit industry body has released three products that highlight its focus on ad blocking, non-human traffic and richer publisher data.
The Toronto Star’s new face, in beta
With the aim of making its website more advertiser and reader-friendly, the publisher has rolled out a redesign.
Volvo first to wrap new Toronto streetcar
With 18 new vehicles in operation in the city, Pattison has expanded its format offerings to buyers.
Revenue across segments up at Quebecor
The telecom and media company reported a 7.5% increase in year-over-year revenue, posting $3.88 billion in 2015.
IAB works to demystify ad blocking, launches primer
The industry body is responding to the issue by increasing its industry education program and launching a new detection tool.
Chantal Gilbert joins Groupe V Media
The Quebec-based media company has hired the former Carat exec as its director of media creativity.
The evolving Canadian digital marketing space in 2016
An eMarketer report investigates key consumer and marketer trends that will impact the CMO’s domain in 2016.
Yahoo’s new head of global media
The publishing company has promoted Marie-Helene Savard to the new role to head its content business in several global markets, including Canada.
Johnsonville adds sausage to Chopped Canada menu
Through a first-ever partnership with Food Network Canada, the company is looking to expand brand awareness.
Will the skinny basic push cord-cutters into Neverland?
With skinny basic in market (and under fire) for a week, pundits wonder if the CRTC erred in spreading out the arrival of the $25 package and pick-and-pay.
Did you know this about millennials?
A Zeno Group study of six countries, including Canada, reveals seven insights about the sought-after demo, which prides itself on establishing a brand called “me.”
Yahoo gives birth to e-sports space
The online company is expanding its reach to the millennial demo by adding a site dedicated to gaming communities, focusing on five games with its launch.
Conde Nast chooses French-language digital rep
Montreal-based Fuel Digital Media has added titles including Vogue.fr and VanityFair.fr to its network.
Danone’s new drink targets health-conscious women
The brand’s new drink adds to its Activa range and targets busy women who are on the go.
