Sonya Fatah
Targeting video bots key to fraud-fighting: report
The White Ops/Videology white paper’s case study shows that a focus on “human” CPMs leads to improved brand engagement.
Postmedia’s prairie pubs parade new faces
The publisher’s Saskatoon and Regina publications are the latest brands to emerge from the publishers’ rebranding mission.
Spotted! Tim Hortons doles out warm wishes
The cafe chain is inviting Canadians to share random acts of kindness on social media as part of its second annual holiday campaign.
PHD picks up Google’s Ben Samuel
The media agency’s new marketing technology director will work with clients and also play tech advisor to its international offices.
Love Nature cultivates content deal with WWF
The first-ever partnership between Blue Ant Media’s nature channel and the global conservation body aims to educate Canadians about freshwater issues.
Montreal Gazette adds new section
As part of the Postmedia transformation, the Quebec publication is the third one to see a National Post section in its daily print edition.
Canadian wins at the Pearl Awards
Globe Edge, Rogers Media and Spafax win honours for their work at the New York-based content marketing event.
Facebook expands 360 video to brands
With six brands testing video campaigns across several global markets, the social media platform looks to expand opportunities for immersive storytelling.
Metroland Media resumes internal cull
The Torstar division is going through a second round of voluntary buyouts due to a continuing slide in advertising revenue.
Evolve Media deepens Quebec expansion
Having signed on a host of new French-language sites, the media co has hired an account director to drive sales.
Riding the video wave
AOL’s 2015 video Industry report shows that buyers are increasingly shifting their TV spend to digital, with 64% saying they will up their mobile budgets for 2016.
Spotted! Volvo goes 3D
The car company’s tech-heavy new vehicle is brought to market with an experimental 3D activation on screens that doesn’t require viewers to put on specs.
Much Digital Studios expands talent roster to 37
AmandaRachlee (pictured), SneakerTalk and Deej design are among the 15 creators the MCN has added to its slate.
Glow’s shiny new rebrand
The Shoppers Drug Mart beauty pub puts a focus on bite-sized shareable content and a mobile-first approach for its online presence.
Inaugurating Canada’s largest vertical screen
Coca-Cola’s #MakeSomeoneHappy campaign launches on Cieslok Media’s newest digital addition to Yonge-Dundas Square.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
- MiQ becomes CFL’s first programmatic media partner
