Sonya Fatah
Building a magic fraud-free kingdom
Some argue that containing fraud isn’t so hard if the industry seals access points in its supply chain.
Mobile-only audiences on the rise: report
Canadians are most likely to do their banking online while Americans consume more weather and health on mobile, according to a recent comScore report.
Pan Am opener draws nearly two million
New Canadians made up about 20% of the TV audience for the opening ceremony of the 2015 Pan Am Games.
Challengers rise to YouTube’s game
Facebook is one of several companies investing in the development of video ad models to lure content creators and brands into their space.
Knee-deep in viewability measurement
IAB Canada’s president stresses the need for industry collaboration, as the MRC releases new data on differences in viewabilty reporting across vendors.
Eyereturn introduces new platform
The ad-tech co has developed a new hyper-granular reporting platform to give buy-side players the confidence to fully evaluate campaigns.
Postmedia posts further losses
The media co has reported a $140.8 million net loss for its third quarter despite a bump in revenue thanks to income from its new Sun media properties.
Twitter adds to mobile offerings
Twitter has added three new products to help brands promote their apps on its platform.
Beam me up, Spotify
The Kentucky bourbon brand has teamed up with Spotify to reach music-lovers through an emerging talent competition.
The challenge of niche: APTN’s quest for brand buy-in
The Aboriginal Peoples Television Network struggles to draw brands despite its increasingly urban and national viewership.
FIFA takes the week: Numeris
The Women’s World Cup was the most watched single-night program for the week of June 22 to 28.
New chief strategy officer at Mindshare
Devon MacDonald has joined as the agency’s new chief strategy officer, with the shop also adding a new managing director.
COMB grows its digital membership
The OOH industry body now offers circulation data for 609 digital faces across Canada.
Jays viewing up this spring: Sportsnet
The Rogers Media channel is having a record season of Blue Jays coverage and its primetime news show, Sportsnet Central is up 35% for the year to date.
Are viewers still ‘falling’ for TV seasons?
A Videology survey shows 39% of those polled said they were unaware that September marks the start of a new programming season.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
