Stephanie Marcus
Taking a stance was the key to standing out on social this year
On Twitter, brands that drove cultural conversations broke through.
Index Exchange hires CTO to oversee a growing team and CTV offerings
The company expects to double its engineering teams within the next two years.
Reddit hires first country manager for Canada
RJ Pauloski will oversee the strategic direction of Reddit’s expansion in Canada.
Twitter and Sportsnet team up to send hockey fans to SN Now
Fans can stream the first five minutes of Hockey Night in Canada on Sportsnet’s Twitter account, with the rest available on the VOD service.
Noovo is bringing Survivor to French-speaking audiences
The legendary reality show will feature a local cast.
Google extends partnership with MLSE to 2026
The sponsorship includes a series of advertisements, content, and activations featuring athletes from Toronto’s sports teams.
CBC gets a head start on Beijing 2022 Olympics coverage
The programming is part of a countdown to the Winter Olympics, which runs from Feb. 4 to Feb. 20.
BMO turns wrapping paper into ad space
Images of products from women-owned businesses drive to a Pinterest board filled with shoppable items.
Spotify embraces the new normal for this year’s Wrapped
Data-driven out-of-home executions and social sharability are once again at the heart of the campaign.
Proximo Spirits signs on with the Montreal Canadiens and Bell Centre
The sponsorship features a wide-ranging media plan including rink board and at-concession advertising.
Jack Dorsey steps down as Twitter CEO
Parag Agrawal, the company’s current CTO, was named as successor.
Hivestack and Stingray to offer audio OOH programmatically
Retail-based digital audio ads will be available and measurable across the stores in the company’s network.
Why Twenty Two Media’s expansion is focused on sponsored content hubs
A new managing director is among those the publisher is adding to its team to take advantage of the new brand opportunities it sees.
Rogers says objections to Shaw deal come from competitors’ ‘self-interest’
The company said BCE and Telus presented the CRTC with “manufactured concerns.”
BCE asks CRTC to deny Rogers-Shaw deal
The company said the merger’s negative impacts will “echo” throughout the broadcasting system for years to come.
