Val Maloney
TMN GO launches multi-platform campaign
The kick-off campaign for the digital service is aimed at retaining existing customers.
Bell Bundle stays on top: Media Monitors
The telco buys the most Toronto airtime, with Brault & Martineau taking the top spot in Montreal for the week of Feb. 18 to 24.
Reader’s Digest Magazines Canada adds Layar
The media co is adding editorial content and advertising opportunities that can be accessed through the augmented reality app.
MiiScan to launch with Pizza Nova
VP of business development Kal Juman dishes on details for the mobile wallet partnership with the pizza co, and how the company is expanding in North America.
Rouge Media Group adds a new VP of sales
Paul Desjardins is joining the company, representing it in Quebec and the Maritimes.
Spotted! Jack the Giant Slayer makes its mark
Warner Bros. Canada promoted the upcoming release of the movie with an experiential stunt at Playdium in Mississauga.
GroupM creates new C-suite position in Canada
Stuart Garvie has been named to the role of chief commercial officer.
CMDC Conference to open with Facebook dinner
Paul Adams will talk at the VIP event, which is centred on the theme of “The Consumer Context.”
AOL On launches in Canada
The curated video platform kicks off with a launch sponsorship from American Express Canada.
OMG’s Accuen names new GM
Tom Fotheringham is now heading up the programmatic buying division of the media group.
Spotted! Hot Wheels launches a Twitter vending machine
The Mattel brand partnered with Chevrolet to get small copies of its new Camaro into the hands of consumers at the Canadian International Auto Show.
The BC Children’s Hospital hopes to grow
The hospital has launched a new campaign that aims to raise money for construction of a new space.
Toronto FC signs with Labatt
The deal with the MLSE soccer team gives the brand’s Budweiser beer pouring rights at BMO Field.
Bell buys big: Media Monitors
The telco bought the most airtime in Toronto and Montreal for the week of Feb. 11 to 17.
The Amazing Race Canada releases sponsor list
Air Canada, BlackBerry, Interac and Chevrolet are signed on to the first Canadian season of the reality travel show.
