Val Maloney
Why Sunni Boot is backing the launch of a new music channel
The former media exec is on the board for the launch of Vintage TV Canada, which is now available on Shaw.
Nielsen partners with Pathmatics for enhanced digital ad tracking
The measurement company has partnered with Pathmatics to map out the direct routes ads are sold through.
Canada takes four Internationalist Awards
PHD Canada and Mindshare picked up trophies at last night’s ceremony in New York.
Twitter to cut 9% of global workforce
Despite ad revenue gains the social media company announced the cuts as part of its third quarter financial results.
Internet access revenue surpassed broadcasting in 2015: CRTC
Last year marked the first time more Canadians spent their communications dollars going online.
Freckle signs attribution deal with AirPush
CEO Neil Sweeney says there’s an opportunity in the market as publishers start looking at their data strategies in the hunt for new revenue models
Linear TV viewing dropped in 2015: CRTC
The regulator’s annual report found TV revenue declined 3.4%.
Spotted! Intact breaks the ice
The insurance company has partnered with RDS on a ground-breaking OOH activation.
Fifth Story expands
The content marketing company has added three directors of business development.
Putting moviegoers in the (distracted) driver’s seat
TimePlay has partnered with a group of non-profits on a virtual choose-your-own-adventure journey aimed at avoiding real-life tragedy.
Will subscriptions curb ad-blocker use?
Industry experts weigh in as The Atlantic becomes the latest publication to launch an ad-free subscription in a bid to gain revenue from visitors using ad-blockers.
Postmedia reports $99.4 million Q4 loss
The media company is adding a planned 20% reduction in salary expenses to existing cost reduction initiatives.
Why National Bank wants to own its data
The bank has announced a partnership with TubeMogul, its latest move to increase transparency and bring media in house.
Corus feeds the food genre with new channel
The media co is bringing the successful U.S. Cooking Channel north of the border, even as Canadian competition in cuisine heats up.
RBC’s future-focused Canada 150 program
The bank is giving youth $150 and using what they do with the money to fuel a social media-heavy national birthday campaign.
