Val Maloney
Bell Media targets women with Gusto launch
The channel aims to fill a gap in Bell Media’s offering by blending food and lifestyle programming.
A match made at theCHIVE: how ClearPier signed with Cue Digital
The CEOs of both companies say the deal allows each to play to their own digital strengths.
Foodism bets millennials still want print
The new Toronto magazine will be handed out to commuters for free, with big-name sponsors like Loblaws and Aroma brought on board for the inaugural issue.
Honda dives into DIY with Blue Ant
The campaign partners with Brojects to reach do-it-yourself dabblers in a cross-platform relaunch of the mid-sized 2017 Honda Ridgeline.
More than 15 million Canadians saw World Cup of Hockey
An average audience of 2.2 million tuned in to see Team Canada take the top spot on Sportsnet.
Q&A: Why now was the time to flip the digital switch at Rogers Media
SVP of digital content and publishing Steve Maich gives the story behind Friday’s industry-shaking announcement.
Rogers Media overhauls magazine division
Multiple titles are going digital-only, while others are reducing print frequency, as the media co doubles-down online.
LG steps into the kitchen with Chuck Hughes
The partnership is a first for the brand, and will be activated across print and digital.
Spotted! Vega gets commuters moving
The nutrition company has launched its first integrated campaign, including group workouts at Toronto’s Union Station in the mix.
Majority of millennials are going unreached: study
It’s 2016, do you know where the millennials are? New research from Dentsu Aegis shows 58% of the coveted demo is misunderstood and under-targeted.
Quebec newspapers ask for help
The publishers of Le Devoir, Groupe Capitales Medias, Hebdos Quebec and TC Transcontinental have banded together to seek government funding in the transition to digital.
BMO and Vice talk money with new vertical
The financial company is targeting millennials with its sponsorship of Vice Money.
Eyereturn opens Montreal office
David Thomas has been hired to lead the new outpost.
Matt Ramella promoted at IPG
The digital VP joins the Canadian executive leadership team in his new role.
Shomi to cease operations in November
The Shaw/Rogers-owned streamer is closing due to the changing online video marketplace and business climate, according to the company.
