Val Maloney
Another executive departure at Star Media Group
Kirk MacDonald has left the company, leaving a sales shuffle in his wake.
Metroland focuses on digital with new senior hire
Shifting some of the focus on the company away from print is the task of new head of national digital revenue Robert Meth.
CRTC shuts down ads on Radio 2 and ICI Musique
In its ruling, the regulator said the CBC hasn’t proven it used national advertising funds to maintain radio investments.
Do your dollars match consumer media habits?
In a tale of two platforms, a new report from eMarketer shows a continuing gap between time spent and ad spend on mobile and a surplus in print.
La Presse nabs new sales lead from Bell Media
Patrick Jutras has been named VP of sales at the Quebec news company.
Rogers Radio taps Shazam for a new kind of countdown
The media co has paired with the music app for sponsorable and localized music shows based on the songs listeners are searching for most.
MINI’s mobile play for a new market
How the car co used a first-to-market ad unit to yield success for its MINI Clubman.
EB Games signs e-sports deal
WorldGaming exec Wim Stocks on signing with the retailer and plans to expand the reach of the Cineplex WorldGaming Canadian Tournaments to new audiences.
The impact of The Hip
Can you measure a feeling? IMI International has attempted to, compiling live and post-event data around last week’s iconic concert event.
District M rolls out new ad units
The new launches target viewability and a lack of native inventory in the Canadian market.
What online banking can teach you about mobile use in Canada
The number of Canadians going mobile-only for banking over-indexes that of the general population, according to numbers from comScore.
Spotted! Cineplex gets creative with popcorn
The entertainment co has placed a giant bag of popcorn with a lightning rod in a Windsor, ON field as part of its weather-focused campaign.
Do Canadians know if they’re watching online TV?
MTM has amended its viewership stats after finding that not all respondents thought OTT services counted as online TV watching.
Facebook adds to slideshow
The social media co is aiming to extend the reach of the unit by allowing advertisers to turn existing videos into a still-frame show.
Jennifer Hollett joins Twitter Canada
The former journalist and politician is heading news and government at the social media company.
