Val Maloney
We tweaks digital strategy with HuffPost Canada
The global change organization finds success swapping its traditional banner ads for a custom content program.
Black aims for engagement with DOOH tool
Facial recognition and eye tracking tech at Billy Bishop Airport’s passenger tunnel quantifies engagement on video versus static advertising.
Snap revenue up, but so are losses
The social media company added to its daily active user count in the second quarter.
Air France signs with TIFF
The airline is looking to increase its presence in the Toronto market by strengthening its association with film.
Spotted! Aero gets experiential for S’Mores Day
The Nestle chocolate bar is aiming to connect one-on-one with consumers around moments of pleasure.
Canadian mobile messaging growth to slow: report
According to the latest numbers from eMarketer, more than 67% of Canadians will use OTT messaging this year.
TVA Sports carries media growth at Quebecor
The Q2 results show broadcast was responsible for the media segment’s triple-digit increase in adjusted operating income.
Facebook fights unintentional clicks
The social media company adopts a two-second rule to improve Audience Network measurement.
Jungle Media wins Yves Rocher
The Montreal office will lead the account, which includes digital and traditional media in Canada and the U.S.
Radioplayer app moves into the living room
Board chair Julie Adam on how the app has performed since launching and where it is expanding to next with its first update.
Media City partners with WTR Media
The OOH company has hired the sales partner to represent its boards in Alberta, Saskatchewan and Manitoba.
Kit Kat dives into eSports with theScore
The Nestle brand is sponsoring a segment within a series on theScore interviewing eSports personalities about what they do in their downtime.
Playoff hockey hurt Cineplex Media’s Q2 ad revenue
Despite ad revenue dips, the company posted gains in overall revenue for the quarter.
New hosts, new format for CBC’s flagship newscast
A team of four will lead the pubcaster’s flagship news show as of this November.
SourceKnowledge expands to Toronto
President and co-founder, Patrick Hopf, on expansion plans that have the Montreal company putting boots on the ground in Toronto and Los Angeles.
