Val Maloney
Harley-Davidson rides into primetime on Discovery
A digital series celebrating the brand’s anniversary in Canada has been turned into an hour-long documentary.
GroupM’s Motion Content Group teams with Bell Media
The division’s director of programming Tony Moulsdale said the content deal is the largest the new company has made in the Canadian market to date.
Branded content group touches down in Canada
The Branded Content Marketing Association’s Canadian president Kaaren Whitney-Vernon on why the association is needed now in the market.
NFL kick off posts record numbers on TSN
The opening game was the most-watched season opener since 2009.
Rogers mag content bows in Postmedia papers
A new deal that puts Life by Design in 10 newspapers nationwide.
Globe and Mail unveils data-driven redesign
Phillip Crawley, publisher and CEO, on dropping from four sections to two and focusing on original content.
Nespresso goes live from the TIFF red carpet
The beverage company has expanded its involvement with the festival to include Facebook Live streams from marquee films in partnership with ET Canada.
Torstar names Claude Galipeau CRO
The former Yahoo Canada country manager will lead and manage client revenue.
MEC and Maxus to become Wavemaker
The former moniker of a specialized content division expands to cover the 8,500-employee media division.
Spotted! The BC Dairy Association launches an escape room
The association is inviting Vancouverites to escape adulthood with its new activation.
Telelatino taps Errol Da-Re for CRO role
The industry veteran who has held positions at CBC/Radio-Canada and Shaw Media, will be the first person in the role at the company.
The CRTC’s TV code comes into effect today
Cable cos must now make things like promotional offers and pricing changes clear to customers.
Post City Magazines launches Annex edition
The Toronto media company has added an eighth neighbourhood print magazine to its roster.
Spotted! Warner Bros. Canada creeps out commuters
Poor Georgie floats for It’s new a street level promotion in Toronto.
Scotiabank dives deeper into hockey with MLSE deal
The bank has signed a 20-year deal as title sponsor of the Toronto Maple Leafs and Raptors’ home.
