Val Maloney
Bell granted new simsub appeal
Next steps in the Super Bowl battle, as the company files a complaint with the CRTC.
Vubble’s branded video playlists
CEO Tessa Sproule on the clients that have signed on to the new service, which places curated playlists on their websites.
Big Brother Canada posts premiere growth
The show’s Wednesday night opener was watched by just under one million viewers.
Eyereturn opens Calgary office
The ad-tech co has hired Jason Gaudry to lead the outpost.
U.S. social media firm expands into Canada
Karim Kanji has joined as the Canadian lead of iNvolved Media.
Jim Pattison plays a new tune in Calgary
The company has swapped adult alternative for country on 95.3 in the city.
B.C. Honda Dealers launch campaign for new reality
The dealer association is live with 360-degree online videos aiming to target the dropping group of test drivers.
VerticalScope boosts Torstar digital, but print slide continues
Executives detail new Star Touch numbers on the fourth-quarter call, which also discussed drops in print ad and flyer revenues and digital gains.
Skinny basic: a primer
What the major cable companies are offering, and how it’s being marketed online.
TV and digital numbers up for Oscars
Sunday night’s broadcast brought big numbers on TV and sharp increases in online viewers.
Newcap aims to fill a void in Toronto radio
The company is focusing on throwbacks, rebranding Flow 93.5 as 93.5 The Move.
Mindshare gets granular with OTT targeting
The agency has announced a global partnership with ad tech company Tru Optik that allows for micro-genre targeting.
Catalyst continues campaign against Corus-Shaw
The private equity firm has increased the amount it says Corus is overpaying for Shaw, and is continuing to encourage minority shareholders to vote against the deal.
Kotex adapts French program for MTV
The brand has extended its program with Bell Media to bring its “Save the Undies” campaign to English Canadians.
Click-through rates still a thing
Research from the ACA and Nielsen shows that marketers are still using the metric despite its inability to measure campaign success.
