Account Win
Omnicom wins bulk of Uber’s global media account
The company takes over North American duties from WPP’s EssenceMediacom, which retained work in Asia Pacific.
True Media plans growth following multiple client wins
New and expanded mandates at the agency include Women Building Futures, Cenovus, KFC, Onlia and the Scarborough Health Network Foundation.
Destination Vancouver picks Havas and Noise Digital to lead media
The agencies will help lead a digital shift at the city’s tourism board.
Carlsberg picks iProspect as global media AOR
The assignment covers buying and planning duties for a portfolio that also includes Kronenbourg and Somersby.
UM picks up media AOR duties for Upfield
The agency will lead efforts for a portfolio that includes Becel, Flora, ProActiv and Country Crock.
Horizon named AOR for Revlon in Canada and the U.S.
The agency will handle brand media, performance and digital transformation for the cosmetics giant.
Plan International Canada picks Cairns Oneil as media AOR
The agency’s work will begin with this year’s “Gifts of Hope” campaign.
Podium Productions picks Cartier to lead media
The agency will help the events company increase participation in its sports competitions and festivals.
Metro picks Glassroom to lead digital in-housing efforts
The agency will use its collaborative “One Team” model to support the grocer in its digital media transformation.
Hema-Quebec picks Tam-Tam\TBWA to lead media
The agency takes over Carat, while its previous creative duties shift to Sid Lee.
Mint picks up media for Food Cycle Science
In an assignment that also includes PR, the agency has been tasked with driving awareness for the food waste brand and its FoodCycler product line.
Publicis wins media in Pfizer review
The agency will also handle data, tech and production, while IPG has been given creative duties.
UM Canada picks up FanDuel’s media business
The agency has been tasked with raising the sportsbook’s profile, taking over the account from Horizon.
Empathy named media AOR for Women’s College Hospital Foundation
The agency is tasked with helping raise the hospital’s profile among donors in the community.
Jungle Media wins AOR duties for GE Appliances Canada
The agency will handle all planning and buying duties, with an eye towards increasing the brand’s digital presence.
