Account Win
EssenceMediacom named Government of Canada media AOR
The agency announced a dedicated Government Practice last year and has been building up it’s portfolio of government clients.
Media Experts selected as Honda Canada media AOR
The agency will handle all media channels for the Honda and Acura brands, and dealer activity.
Horizon Media named North American media AOR for SharkNinja
The agency will design a data-powered strategy that balances innovation and advanced analytics, to accelerate retail DTC growth.
Cairns Oneil named MAOR for SickKids Foundation
The agency will be working with the foundation to help achieve its ambitious fundraising goal and new vision for Precision Child Health Care.
UM wins Heart & Stroke account
The agency’s mandate includes brand awareness and support of the Heart & Stroke Lottery in Ontario.
TaylorMade Golf appoints Innocean as media and creative AOR
The Toronto-based full-service agency will handle the brand’s media strategy, focusing on emerging social and digital video channels.
Critical Mass wins BMW media review
The Omnicom agency picks up Canadian duties from Media Experts, which has handled the account since 2009.
Omnicom wins bulk of Uber’s global media account
The company takes over North American duties from WPP’s EssenceMediacom, which retained work in Asia Pacific.
True Media plans growth following multiple client wins
New and expanded mandates at the agency include Women Building Futures, Cenovus, KFC, Onlia and the Scarborough Health Network Foundation.
Destination Vancouver picks Havas and Noise Digital to lead media
The agencies will help lead a digital shift at the city’s tourism board.
Carlsberg picks iProspect as global media AOR
The assignment covers buying and planning duties for a portfolio that also includes Kronenbourg and Somersby.
UM picks up media AOR duties for Upfield
The agency will lead efforts for a portfolio that includes Becel, Flora, ProActiv and Country Crock.
Horizon named AOR for Revlon in Canada and the U.S.
The agency will handle brand media, performance and digital transformation for the cosmetics giant.
Plan International Canada picks Cairns Oneil as media AOR
The agency’s work will begin with this year’s “Gifts of Hope” campaign.
Podium Productions picks Cartier to lead media
The agency will help the events company increase participation in its sports competitions and festivals.
