Agencies

Predictions 2025: Scott Stewart urges industry to walk the responsible media talk
Media in Canada continues its look into the future of media, with the help of industry leaders.

Predictions 2025: Derek Bhopalsingh on creativity and the rise of Web3
Media in Canada continues to talk future trends with industry leaders.

Predictions 2025: Helen Galanis on working towards a common goal
Media in Canada interviews executives at Canada’s leading agencies to get their take on what we can expect in 2025.

Year in Review: Kevin Johnson and Ben Seaton on media that connects
Media in Canada interviews execs at Canada’s leading agencies to get their take on 2024 and what we can expect for next year.

Horizon brings integrated agency to Canada
Launched earlier this month in the U.S., One Horizon is a full-service offering.

Year in Review: Robert Jenkyn and Nikki Stone on AI and the resurgence of strategy
Media in Canada interviews execs at Canada’s leading agencies to get their take on 2024 and what we can expect for next year.

Pinterest hires new VP global agency sales from TikTok
Soniya Monga also worked in similar roles at Snap, Microsoft and Linkedin.

Year in Review: Karine Courtemanche on mega-mergers and pitch practices
Media in Canada interviews executives at Canada’s leading agencies to get their take on 2024 and what we can expect for next year.

Omnicom-IPG merger seen as a boon to independents and boutique agencies
Industry leaders weigh-in on the benefits of the formation of a global giant.

Metro appoints Glassroom as its lead media agency
The partnership extends to all of the retailer’s banners in Ontario and Quebec.

Omnicom and IPG set to become one agency
The merger, which is still subject to regulator approval, will boost healthcare, XM, first-party data capabilities

IPG Mediabrands wins new business with Yum! Brands
Team Accelerate was created to lead all media strategy, planning and buying for KFC, Pizza Hut and Taco Bell.

PHD wins Tim Hortons media account
The agency currently manages the brand’s U.S. media business.

Cossette Media bolsters leadership team
The agency has announced one new appointment and two promotions.

Initiative takes home Best of Show at 2024 Media Innovation Awards
Initiative and Courage took home the most prestigious awards of the night.