Agencies
Paramount cuts ties with WPP Media, awards business to Publicis
The entertainment giant first partnered with WPP in 2004, when it appointed Mediaedge:cia, which eventually rebranded as MEC, as its media AOR.
WPP CEO Mark Read to retire at year’s end
The move comes after WPP introduced WPP Media, its new AI-driven media business, replacing GroupM.
Industry News: Innocean Canada wins Alaska Communications AOR
Plus, judge rules in Shopify-Canada Revenue Agency court case.
WPP Media launches as fully integrated, AI-powered media company
Connected by WPP Open, WPP Media unites media, data and production capabilities.
Industry News: Postmedia Studios bringing Veeps All Access to Canada
Meanwhile, Publicis acquires influencer marketing platform Captiv8 and Telus brings its smart TV service to Ontario.
UM named media agency of record for 7-Eleven
The IPG Mediabrands agency will drive a full-funnel, cross-channel strategy for the convenience retailer.
Havas Media Canada makes three senior leadership appointments
Erin Rahn and Justin Furman join the agency in partnership and growth roles, while Paul Linley is promoted to strengthen client relationships.
Some GroupM Canada senior executives have left the agency
The moves come amid reports of GroupM North America’s restructuring plan.
Is GroupM being dismantled? Reports point to rebrand and restructuring
WPP individual agencies would house dedicated client teams, but no longer operate as distinct business units.
MiQ becomes CFL’s first programmatic media partner
Advertisers can leverage custom targeting strategies to reach league fans across digital channels.
PHD Canada names Cory Peters chief media officer
In this newly created role, Peters is mandated to strengthen PHD’s connected approach and deliver results-driven strategies.
Canada’s 2025 Young Lions winners revealed
Each Gold-winning team will compete in The Cannes Lions International Festival of Creativity in June.
People Moves: OMG Canada names two new directors
Plus, the CFL names VP of global partnerships.
Glassroom names Sarah Thompson as Toronto exec managing director
The former Dentsu Media Canada president will drive the growth and profile of Glassroom in Toronto and Canada.
BMR and Olymel choose Omnicom Media Group’s Hearts & Science as AOR
The partnership has already kicked off with a new platform for the two brands.
