Agencies

IMG_4753

Novus makes senior promotions as it launches new planning service

Sarah Kim and Dan Mak take on new responsibilities as the agency launches a “help desk” for those needing OOH expertise.

Danielle Gonzales Headshot

iProspect names first North American CEO

In addition to leading teams in U.S. and Canada, Danielle Gonzales will help the agency transition into a full-service performance agency.

Amazon

Wavemaker integrates Amazon’s audience API into planning

The partnership comes following last week’s ecomm-focused venture between WPP and Snap.

pexels-august-de-richelieu-4427816

8 Lessons: Made in Canada

Ishma Alexander-Huet examines the Black experience for those born here versus those that came here, and the lessons it offers for anyone looking to help immigrants on their own teams be successful.

Untitled_1.17.1

ICYMI: Hilite hires new VP to manage deal with Addope

Plus, OKD merges with Brandfire and the Competition Bureau seeks public comment on Rogers-Shaw deal.

09_VERONIK_L'HEUREUX_024R

Publicis promotes Veronik L’Heureux to lead Spark Foundry

The longtime agency leader is taking over for a departing Bettina Heimrath.

ava-w-burton-g4B8wyaxQtM-unsplash

8 Lessons: The blessing and the curse of light privilege

Ishma Alexander-Huet examines colourism’s roots in marketing and why Black leaders need to examine their own privilege.

Programmatic-Advertising

ICYMI: StackAdapt adds reporting for offline sales

Plus, Twitter grows its partner program and Mindshare picks up Media Agency of the Year honours from the Effies.

pexels-james-wheeler-1519088

People Moves: Camden grows its media hub

Plus, Canadian Tire adds to performance team and Sportnet’s Jim Hughson retires from the booth.

lempap

Havas adds digital- and strategy-focused VPs

Elizabeth Lem will lead implementation of the MX methodology in Canada, while Peter Papageorgiou will lead the data team.

pexels-christina-morillo-1181712

How Dentsu has been progressing on diversity in Canada

The company has released a Canada-specific addendum to its parent company’s DEI report.

pexels-sora-shimazaki-5668877

8 Lessons: The DEI label doesn’t always fit

Ishma Alexander-Huet speaks to agency leaders who want to help BIPOC at their companies, but don’t want to sacrifice the work they’ve dedicated their careers to.