Digital
Toronto Star changes sales structure
The Torstar paper is moving its sales operations to Metro to provide a single and national point of contact for marketers in Canada.
Polar teams with Native Lift
Polar’s senior director of marketing and sales management, Tony Vlismas, talks about the partnership, which will add paid promotion to the company’s native ad platform, MediaVoice.
St. Joseph Media expands online shopping platform
The media co is adding shopping pages featuring items selected by the editors of Canadian Family, Weddingbells and Toronto Life to its websites.
WineWire pops open a bottle
The online wine retailer’s CEO, Adam Bekhor, talks about its upcoming pop-up shop, marketing strategy and plans to open up a semi-permanent location in Toronto.
Sony Canada offers first-time experiences
The electronics brand is promoting its 4K Ultra HD TVs with its first TV campaign in years, which offers consumers a chance to win a once-in-a-lifetime adventure.
The struggles of digital video measurement: BrightRoll Summit
Yesterday, at Toronto’s Kool Haus, the digital video platform brought together industry experts to discuss the need for better measurement and the challenge of short attention spans in the digital space.
Postmedia partners with SendtoNews
The publisher will carry exclusive video content from leagues like the NFL and offer advertisers pre-roll and sponsorship opportunities packaged with traditional buys.
SMG to validate campaigns with ComScore’s vCE dashboard
The agency’s SVP of digital media, Jeff Thibodeau talks about the impact the partnership will have on its workflow.
Teens find out more about veterans via SnapChat
The Memory Project used the messaging service for a Remembrance Day campaign.
Mazda Canada drives into theatres
Leveraging a partnership with Cineplex, the brand is using at-cinema car displays and its first-ever interactive racing game during pre-shows to promote the 2014 Mazda3.
Assassin’s Creed starts a turf war
After a fan took a photo of an OOH execution for the campaign, gamers went wild on social media. Bell Media Mix shares some results.
Evergreen gets its hands dirty
The environmental organization hosted its first pop-up event and is growing its digital presence as it shifts strategy to drive engagement around its cause.
Exchange Lab adds to executive team
The RTB company has appointed Neil Houston as operations director in Canada, and is also opening two US offices in San Francisco and New York.
Centro acquires SiteScout for Canadian expansion
The American digital ad company’s CEO, Shawn Riegsecker talks about the acquisition, which will expand its offerings to include cross-platform RTB.
Canadian Tire pulls something new out of its toolbox
A digital campaign that features fake house listings requiring DIY repairs is being used to remind those looking to buy a home of the possibilities of Mastercraft.
- FTC clears Omnicom’s acquisition of IPG with one big caveat
- Cannes Lions 2025: Young Lions medals go to Cossette Media and Rethink
- New research shows 76% of Canadians are fans of women’s sports
- Amazing Race Canada signs new sponsors Fuze Iced Tea, Specsavers
- Spotted! St. Louis releases giant chickens to promote all-you-can-eat wings deal
