Digital
Best Buy tackles holiday stress
The tech retailer is promoting the ease of its shopping experience a multi-platform campaign, including its first Quebec-specific spots.
Sport Chek gears up for Sochi
Senior manager of campaign marketing, Rob Daintree talks about the retailer’s strategy heading into the Games and its first Olympic campaign, which leverages its partnership with Adidas Canada.
Blue Ant Media hires CFO
Cynthia Schyff is joining the company in the role, starting on Nov. 4.
Subway Canada renews its commitment to fitness
The QSR has partnered with AOL to create its first branded digital series that will follow spokesperson Carl Savard as he trains for the Walt Disney World Marathon.
The CBC marks an Olympic countdown
Jim Kozak, director of sales for the Olympics at the pubcaster tells MiC about plans to deal with the time difference between Canada and Russia as the CBC celebrates 100 days until the opening ceremony.
Volkswagen gets musical for Beetle
The car co is promoting the different versions of the redesigned vehicle with an online campaign featuring a customizable track from Walk off the Earth.
eyeReturn integrates with comScore
Renee Hill, co-CEO, eyeReturn, talks about the deal, which will allow the Canadian company to offer more diverse real-time reporting as it eyes a US expansion.
Canada posts RTB growth in Q3: study
The Canadian market is now the fifth largest globally in the space, according to the latest RTB report from Media Experts.
Mark’s partners with CFL for playoffs
The brand is the official casual wear retailer of the 101st Grey Cup and will have in-stadium and on-field branding throughout the playoffs.
Subaru Canada launches an Impreza duel
The carmaker is relying on a heavier than usual investment in 60-second TV spots to showcase the driving experience of the new models of the vehicle.
Smithsonian Channel launches fall programming
The Blue Ant Media specialty service will debut on Nov. 13 with a programming preview online on Oct. 30 (aerial doc series Canada Over the Edge pictured).
Catalyst Canada wins Grand Prix at US Search Awards
The Group M company took home four prizes at the inaugural event last week in Las Vegas.
Families with children have more connected tech: study
Canadian Anglophones with children under 18 are more likely to have digital TV subscriptions, smartphones and tablets, according to a new report from the Media Technology Monitor.
Canadian online shopping and social media use up in 2012: study
People spent more than $18.9 billion online in 2012, up 24% from 2010, according to the latest numbers from Statistics Canada.
Future of print: The Grid eyes larger events presence
Publisher and editor Laas Turnbull talks about the weekly’s plans to add three new events to its slate in 2014, including a spring edition of its Cocktail Week.
- FTC clears Omnicom’s acquisition of IPG with one big caveat
- Cannes Lions 2025: Young Lions medals go to Cossette Media and Rethink
- New research shows 76% of Canadians are fans of women’s sports
- Amazing Race Canada signs new sponsors Fuze Iced Tea, Specsavers
- Spotted! St. Louis releases giant chickens to promote all-you-can-eat wings deal
