Experiential
Competition Bureau suing Cineplex for allegedly misleading prices
Cineplex says the lawsuit over mandatory online fees has no merit.
Spotted! Bell and Snap let Raptors fans shoot from the stands
A special lens uses the telco’s 5G technology to provide a real-time experience between thousands of connected fans.
Spotted! Sawmill Haunt gives an influencer a spooky twist
The haunted house is putting a zombie on the street that eerily resembles a famous influencer.
Spotted! Corus unleashes a flock of vampires in Toronto
To promote the premiere of Vampire Academy, the hoard also handed out sunlight-activated cards filling TIFF attendees in on the world of the show.
Peroni signs on as TIFF’s official beer sponsor
The Italian brewer will activate its sponsorship with the House of Peroni open house and a red carpet lounge.
Spotted! Bumble helps couples connect IRL
A partnership with Live Nation is activating the dating app’s positioning around creating meaningful, real-world connections.
Spotted! Cirque du Soleil turns Yonge-Dundas Square upside down
Inverted cars (and other ads) will also appear at popup locations in Toronto leading up to a new show launch in April.
Spotted! Spider-Man takes over Yonge-Dundas Square
The activation begins a larger five-week media campaign to promote the film’s digital and physical release.
20 brands are activating at the NHL Heritage Classic pregame festival
OLG, Clorox and SkipTheDishes are among those that helped increase sponsors by 55%.
OLG gets sports-betting sponsorship with NHL
The league’s first sports-betting partnership in Canada will help the crown corp promote Proline as new competitors come to market.
Spotted! Stella Artois lights up a call for work-life balance
The beer brand’s latest campaign inspires Canadians to reclaim their after-work hours and enjoy their 5-9 pm time.
Lowe’s Canada turns OOH into a recruitment tool
Home renovation fails are turned into sculptures with QR codes that allow people to directly apply for open positions.
Spotted! A swarm of bats promotes The Batman
Warner Bros. Canada created a photo op at the CF Eaton Centre that requires a double-take.
Universal and Snap plan interactive virtual concert, a first for the metaverse
Snapchat users will be able to participate in the event – which promotes rom-com film Marry Me – using their Bitmojis.
