Interactive

Virgin Mobile Canada partners with MuchMusic

The music and mobile brands launch a new retail store with a supporting print, OOH and in-store campaign.

Sirius shows its face for music

The radio broadcaster launches a game-based campaign aimed at ramping up its social media presence.

The changing world of measurement

IAB Canada research director Steve Rosenblum blogs day one of the Audience Measurement 6.0 Symposium in New York.

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PwC reveals media spend forecast

Canada is set to outpace the US over the next five years, according to the report.

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CRTC on regulating Netflix: more research is needed

A fact-finding consultation appears to be the main item on the regulator’s menu, says chair Konrad von Finckenstein.

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Rogers, Netflix square off in Banff

Rogers Cable VP David Purdy warns US-based OTT digital platforms don’t have Canadian content creators’ best interests at heart.

Talking about the future in the wild west

MiC talks digital (and watches some bull riding) with Olive Media president Simon Jennings at its annual party in this video interview.

MMVAs boost branded content

This Sunday’s show features the most sponsors ever for the awards, including Coca-Cola, H&M and RIM. 

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Next Media Stars: Steven Kim

The Starcom digital strategist talks reaching youth, Pokemon and Nintendo.

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Netflix Canada debate shifts to Banff

The OTT service, and whether or not it should be regulated, is set to be top of mind next week at the Banff World Media Festival.

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Rogers brings Sportsnet to print

The media company says it’s filling a hole in the Canadian market by launching the bi-weekly mag this fall.

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The Beer Store goes upscale

A new store concept, The Beer Boutique, targets urban dwellers with its Toronto launch this month.

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Spotted! Tissot redefines window shopping

The Swiss manufacturer uses augmented reality to ramp up excitement for the brand this father’s day.

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GroupM adopts anti-piracy digital policy

WPP’s parent company has designed a new digital media buying policy to prevent clients’ ads from appearing on sites which distribute illegally obtained content.

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Understanding Youth with storytelling and games

MiC talks with the presenters at the 14th edition of the youth marketing conference, hosted by strategy magazine in Toronto.