Interactive

Virgin Mobile Canada partners with MuchMusic
The music and mobile brands launch a new retail store with a supporting print, OOH and in-store campaign.

PwC reveals media spend forecast
Canada is set to outpace the US over the next five years, according to the report.

CRTC on regulating Netflix: more research is needed
A fact-finding consultation appears to be the main item on the regulator’s menu, says chair Konrad von Finckenstein.

Rogers, Netflix square off in Banff
Rogers Cable VP David Purdy warns US-based OTT digital platforms don’t have Canadian content creators’ best interests at heart.

Talking about the future in the wild west
MiC talks digital (and watches some bull riding) with Olive Media president Simon Jennings at its annual party in this video interview.

MMVAs boost branded content
This Sunday’s show features the most sponsors ever for the awards, including Coca-Cola, H&M and RIM.

Next Media Stars: Steven Kim
The Starcom digital strategist talks reaching youth, Pokemon and Nintendo.

Netflix Canada debate shifts to Banff
The OTT service, and whether or not it should be regulated, is set to be top of mind next week at the Banff World Media Festival.

Rogers brings Sportsnet to print
The media company says it’s filling a hole in the Canadian market by launching the bi-weekly mag this fall.

The Beer Store goes upscale
A new store concept, The Beer Boutique, targets urban dwellers with its Toronto launch this month.

Spotted! Tissot redefines window shopping
The Swiss manufacturer uses augmented reality to ramp up excitement for the brand this father’s day.

GroupM adopts anti-piracy digital policy
WPP’s parent company has designed a new digital media buying policy to prevent clients’ ads from appearing on sites which distribute illegally obtained content.

Understanding Youth with storytelling and games
MiC talks with the presenters at the 14th edition of the youth marketing conference, hosted by strategy magazine in Toronto.