Mobile
Facebook’s new ad suite targets mobile game developers
New targeting options and ad formats will allow developers to focus on user retention.
Movember Foundation launches first-ever docuseries on IGTV
Long-form docs show the org’s millennial male target the real-life challenges of living with prostate and testicular cancer.
Marne Levine on where Instagram goes from here
The Instagram COO on how SMBs are leading the way with features, and what still needs to come to Canada.
What are Canadians’ preferred social networks?
Canada isn’t among the top markets for Facebook, but it does rank high for Instagram and LinkedIn.
Branded Cities strikes partnership for better OOH measurement
The deal with marketing tech company NinthDecimal will allow Canadian marketers more measurement and targeting options.
Snapchat rolls out non-skippable Commercials
The ads will appear during Snapchat’s premium TV-like content through its Shows platform.
TheScore’s revenue and iOS app users increase
The company saw a rise in monthly users, while its EBITDA loss was only $44,000, compared to $2.2 million for the same period last year.
Facebook launches mobile-first video ad kit
The Video Creation Kit was launched globally July 10, giving advertisers a new way to create mobile video ads on its platforms.
Instagram adds more Stories features
The updates come following a big surge in users for the platform.
Desktop still rules, but mobile-only Canadians on the rise: report
The “Global Digital Future in Focus” report from comScore analyzed data from 13 countries around the world to reveal digital trends.
Marketers plan to increase use of location data (study)
A new report from 451 Research shows that journey mapping and fuelling automation are driving the need for more location data.
What’s the opportunity in IGTV?
Industry insiders weigh in on the potential of Instagram’s new long-form video app for influencers, users and brands.
Instagram introduces shoppable Stories
The platform first rolled out its shoppable features earlier this year.
TSN, RDS kick off World Cup with digital offerings
TSN Direct and RDS Direct come ahead of the soccer tournament in Russia.
Rogers Media launches new City, FX streamers
The new ad-supported services promise to give viewers more archived and behind-the-scenes content than its previous video app.
